TL; DR
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The metaverse starts in VR, but before VR becomes affordable, it has to become desirable – and the Vision Pro is (so far) the best candidate to solve such a problem.
Full story
The Apple Vision Pro is about to go on sale for a cool $3,500…
That means we’re about to see a whole group of people go through the five stages of purchasing a new Apple product.
You know that one.
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Shock: “This is stupid and WAY too expensive.”
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Intriguing: “…although I would still like to try one.”
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Experience: “Wow, okay – this is a pleasure to use (although still overpriced).”
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Bargaining: “I wonder how I can justify such a purchase to myself/husband/boss?”
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Acceptance: “God damn it. I’m going to do it, aren’t I? I’m going to be one of those losers who puts $X into a tech toy…”
Okay, you get it, but what does this have to do with anything? Web3?
Well, we like to reduce the concept of ‘the metaverse’ to ‘the 3D version of the internet’.
The only problem with the metaverse is the whole ‘chicken or egg’ dilemma…
No one will build the ‘3D Internet’ if consumers don’t have the hardware to support it… but no one will buy the hardware if the 3D Internet doesn’t exist…
We see the Vision Pro (so far) as the best candidate to solve such a problem.
Palmer Luckey, founder of Oculus and creator of the Quest (now known as the ‘Meta-quest‘) said something in an interview that really stuck with us:
“Before VR can become something that everyone can do to affordit must become something that everyone has want to – and I think this is the approach Apple is taking.
The price now? It’s a bit irrelevant. The people who are going to buy it for $3,500? We would have bought it for $5,000!”
Our opinion?
Frankly, the Vision Pro is stupid and WAY overpriced.
…although we would still like to try one out.