Cryptocurrency trading platform Coinbase and NFT infrastructure company Crossmint are joining forces to redefine the NFT onboarding process, according to an announcement on Aug. 10.
The world comes onchain ✌@coinbase integrates @crossmint to help Coca-Cola®, Atari and other major companies onboard the world to web3 🧵 pic.twitter.com/8T0ZChen5g
— Crossmint (@crossmint) August 10, 2023
Founded in 2022, Crossmint’s rise in the enterprise NFT infrastructure space has been both rapid and impactful. Rather than serving as a mere platform for creating or trading NFTs, Crossmint provides a holistic solution for enterprises to seamlessly integrate NFTs into their existing models.
An important part of this initiative is the creation of Crossmint, which aims to emulate the simplicity of traditional online shopping. This allows potential buyers to quickly purchase NFTs using standard fiat payment systems regardless of their geographic location or cryptocurrency wallet usage.
Designed to merge Coinbase’s extensive user base and trading expertise with Crossmint’s efficient NFT infrastructure, the partnership will simplify the onboarding experience for the upcoming Base’s Onchain Summer NFT drops, which have partnered with iconic brands such as Coca-Cola and Atari.
@crossmint is natively integrated into the app to simplify the onboarding experience, allowing users to purchase NFTs with fiat
— Crossmint (@crossmint) August 10, 2023
Crossmint co-founder Rodri Fernandez shared his thoughts on the partnerships, stating that the current partnership with Coinbase aims to continue this ambition, making it more streamlined to build and scale out projects like Base’s Onchain Summer :
“The main trend we see in enterprise web3 is that companies want to integrate NFTs into their existing business models, creating experiences that are indistinguishable from web2.”
Fernandez further emphasized the timeliness of this collaboration, highlighting the ever-increasing demand for NFT applications among the business community. “The world is quickly coming to the chain. NFT applications are more in demand than ever and we are excited to partner with Coinbase to enable companies and developers to build this new generation of NFT use cases and onboard the next wave of users to web3 ,” Fernandez added.