TL;DR
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Web3 social platforms allow users to take their followers between platforms and apps.
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Which means it only lasts An immersive/frequently used Web3 social app to blow up the whole room!
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Once there is a significant number of users An app – independent developers can do what Zuck just did with Instagram and Threads!
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That is, they can create an app that promises users the ability to transfer all of their followers (and content) between platforms.
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Which means the hypergrowth tactic that made Threads the fastest-adopted consumer product in history (faster than TikTok and ChatGPT) will be available to everyone.
Full story
Do you know how Zuck allowed Instagram users to transfer their followers to Threads?
Yep, well, that growth tactic led to Threads pulling in nearly 100 million users in less than a week!
But that kind of growth tactic only works if you have an established social network to draw from.
So unless you own Facebook, Instagram, Snapchat, Twitter or TikTok, it’s not really an option for you.
At least… it’s not an option if you’re building on Web2 social protocols (aka ‘rule sets’).
Web3 social protocols are a different beast. They let users take their social graphs between apps.
Ok…what the heck is a ‘social graph’?
Think of it as a huge spreadsheet that tracks the posts you like, the ads you click, the types of videos you watch, your friends list – pretty much everything you do on a social platform – that’s what your “social graph” is. forms.
In Web3, because you own your social graph (rather than the platform), it means you can do whatever you want with it.
Want to sell your data to an app so it can advertise for you? Anyway…
Want to try out a new app and take all your followers/content with you? Don’t say anything more.
It’s great – but it’s not where the BIG opportunity lies!
Here’s why Web3 social is a ticking time bomb:
It only takes one compelling/frequently used Web3 social app to get it all started!
Because this is about…
Once there is a significant number of users An app – independent developers can ‘pull a Zuck’!
That is, they can create an app that promises users the ability to transfer all their followers (and content) with them.
Which means the hypergrowth tactic that made Threads the fastest-adopted consumer product in history (faster than TikTok and ChatGPT) will be available to everyone.
Very cool!