Close Menu
  • News
    • Bitcoin
    • Altcoins
    • DeFi
    • Market Cap
  • Blockchain
  • Web 3
    • NFT
    • Metaverse
  • Regulation
  • Analysis
  • Learn
  • Blog
  • Contact
    • Tech7685@gmail.com
What's Hot

Sentismai integrates Kyberswap for seamless EVM -Kettingwaps

2025-05-19

SEC chairman Atkins confirms the end of hard crypto enforcement, proposes a uniform framework

2025-05-19

Nexchain leads together with BTC Bull Token

2025-05-19
Facebook X (Twitter) Instagram
  • Contact
  • Terms & Conditions
  • Privacy Policy
  • DMCA
  • Advertise
  • Free.cc (Free Crypto)
Facebook X (Twitter) Instagram
Bitcoin Platform – Bitcoin | Altcoins | Blockchain | News Stories Updated Daily
  • News
    • Bitcoin
    • Altcoins
    • DeFi
    • Market Cap
  • Blockchain

    Sentismai integrates Kyberswap for seamless EVM -Kettingwaps

    2025-05-19

    Alchemie acquires Solana developer Dexterlab for unknown sum

    2025-05-19

    Interlink and Blazpay Partner to improve the user experience in Web3 with AI

    2025-05-19

    Filmmaker David Goyer bets on blockchain for the next sci-fi franchise

    2025-05-19

    Jesse Pollak explains how Pectra Upgrade will overload the basic network

    2025-05-19
  • Web 3
    • NFT
    • Metaverse
  • Regulation

    SEC chairman Atkins confirms the end of hard crypto enforcement, proposes a uniform framework

    2025-05-19

    Trump administration to beat bank rules designed to prevent collapse in 2008 style: report

    2025-05-19

    Mastermind Behind Sec Sim -exchange schedule sentenced to 14 months in prison for manipulating Bitcoin price

    2025-05-18

    Capital One pays $ 425,000,000 to customers after they have reportedly cheated customers from a higher return on bank balance

    2025-05-18

    Myth or reality? Mica and its real impact on the market that dissolve common misconceptions

    2025-05-18
  • Analysis

    Finish Bitcoin price inches in the direction of all time-can Momentum?

    2025-05-19

    Ethereum – price cannot break through – what does it stop?

    2025-05-19

    Dogecoin (Doge) is struggling to support profit while Meme Coin cools Mania

    2025-05-19

    Crypto analyst says that Bitcoin correction comes before the outbreak to the new all-time here is his prediction

    2025-05-19

    XRP – Price is struggling to keep the ground – breakdown or breathing break?

    2025-05-19
  • Learn

    Types of Blockchain Layers Explained: Layer 0, Layer 1, Layer 2 and Layer 3

    2025-05-16

    Token vs. Coin: Key Differences You Must Know as a Beginner

    2025-05-15

    Inside Changelly: 10 years of steadfast support and compliance

    2025-05-15

    What Is Proof-of-Work (PoW)?

    2025-05-12

    What Is Proof-of-Authority (PoA)?

    2025-05-09
  • Blog
  • Contact
    • Tech7685@gmail.com
Bitcoin Platform – Bitcoin | Altcoins | Blockchain | News Stories Updated Daily
Home»Web 3»This is how Web3 will change media companies
Web 3

This is how Web3 will change media companies

2023-06-30No Comments3 Mins Read
Share
Facebook Twitter LinkedIn Pinterest Email

TL;DR

  • Before S3’s release of “Love, Death + Robots,” Netflix hid 9 QR codes in online videos, the show itself, and even on IRL billboards. If you scanned one, you have an NFT.

  • This type of marketing works because it is shared through word of mouth, which is one of the most powerful forms of marketing.

  • This kind of marketing is especially important for streaming platforms because giving viewers something they can’t get anywhere else helps them retain subscribers.

  • Here’s where it could all go:

    • Netflix can notify you by saying you’re one of the top ten viewers of a show and award you with an NFT.

    • That NFT can unlock early viewing, sneak peaks, exclusive behind-the-scenes episodes, and invitations to meet-n-greets.

    • You can keep the NFT to use/show off – or sell to the highest bidder.

Full story

One of our dear readers recently received our ‘Help us write content that is relevant to you!research and asked:

“You guys are very light on the impact of Web3/Crypto on MEDIA companies. Waddup with that?”

  1. Waddup with that indeed

  2. Ask and you will receive

Turns out Candy Digital and Palm NFT Studio, the folks behind MLB, Netflix, and DC Comics’ Web3 experiences, just merged.

Ok, cool…but…’Web3 experience’ – what does that even mean?

Let’s look at an example from Netflix:

Around this time last year, the third season of “Love, Death + Robots” came out on Netflix – and with it came a scavenger hunt.

Netflix posted 9 QR codes hidden in online promo videos, the show itself, and even on IRL billboards.

See also  The federal government just punched the crypto market in the face

Every time a viewer scanned one, they got an NFT. Very cool.

Here’s why this kind of marketing works:

Our all-time favorite marketing book is Contagious: Why Things Catch On. In it, the author explores all the different marketing tools available to us in today’s world.

Do you know which one is the most powerful? The age-old technique of: word of mouth.

We’d never had any interest in ‘Love, Death + Robots’ as a show, but for a few weeks in May last year, it was all we heard.

Chevy’s mom even mentioned it! (And they hate science fiction).

Here’s why this kind of marketing is more important than ever:

Streaming platforms are not ‘sticky’.

This means that we as consumers like to switch between the service that offers the best content, at the best price.

(We’re not loyal when it comes to streaming).

Which means wherever these platforms can get ahead, giving viewers something unique, something they can’t get anywhere else – business!

Here’s where it could all go:

This doesn’t just end with quests.

You know how Spotify Wrapped tells you things like “You were in the top 0.01% of Natalie Imbruglia listeners”? (No? Just us?).

Imagine applying that to film and television…

Netflix can notify you by saying you’re one of the top ten viewers of Married At First Sight (hell, again? Seriously? Just us?) and give you an NFT.

That NFT can unlock early viewing, sneak peaks, exclusive behind-the-scenes episodes, and invitations to meet-n-greets.

You can keep the NFT to use/show off – or sell to the highest bidder.

See also  Ethereum Scaling Solution Aurora Unveils 'Strategic Partnership' for Web3 Employees

…can you imagine how much engagement such a reward system can inspire?

(And the more you collect, the less likely you are to cancel your subscription).

Very exciting.

Source link

Change companies media Web3
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Interlink and Blazpay Partner to improve the user experience in Web3 with AI

2025-05-19

Ice Open Network welcomes Soonchain AI in its online+ ecosystem to stimulate web3 ai-game development

2025-05-18

Stimulating innovation: How Oraichain, Pinlink and RSS3 Web3 Builders Empower Empower

2025-05-17

SFT protocol to redefine Web3 Sports Landscape in collaboration with Athleta Network

2025-05-17
Add A Comment
Leave A Reply Cancel Reply

Top Posts

BNB set for a bullish breakout? Market sentiment is starting to shift

2025-02-11

Meebits Ethereum NFT IP sold as a new owner reveals Bits Rewerks

2025-02-15

Ripple Partner Visa and Pyypl form a strategic partnership to drive financial inclusion in MEA

2024-07-02
Editors Picks

Bitcoin’s great outbreak? Fed’s “Not Qe, Qe” has just been switched on

2025-02-17

IOST’s NFT and Blockchain Traceability Services Now Available on Tencent Cloud

2023-08-15

Solana (SOL) that is strong above $ 150 – Breakout Zone in Play

2025-04-25

Credit giant fined $15,000,000 for unauthorized withdrawals from bank accounts and misleading customers with false statements

2023-11-18

Our mission is to develop a community of people who try to make financially sound decisions. The website strives to educate individuals in making wise choices about Cryptocurrencies, Defi, NFT, Metaverse and more.

We're social. Connect with us:

Facebook X (Twitter) Instagram Pinterest YouTube
Top Insights

Sentismai integrates Kyberswap for seamless EVM -Kettingwaps

SEC chairman Atkins confirms the end of hard crypto enforcement, proposes a uniform framework

Nexchain leads together with BTC Bull Token

Get Informed

Subscribe to Updates

Get the latest news and Update from Bitcoin Platform about Crypto, Metaverse, NFT and more.

  • Contact
  • Terms & Conditions
  • Privacy Policy
  • DMCA
  • Advertise
  • Free.cc (Free Crypto)
© 2025 Bitcoinplatform.com - All rights reserved.

Type above and press Enter to search. Press Esc to cancel.

  • bitcoinBitcoin(BTC)$105,766.031.83%
  • ethereumEthereum(ETH)$2,527.616.34%
  • tetherTether USDt(USDT)$1.000.01%
  • rippleXRP(XRP)$2.391.38%
  • binancecoinBNB(BNB)$649.251.76%
  • solanaSolana(SOL)$167.431.01%
  • usd-coinUSDC(USDC)$1.000.02%
  • dogecoinDogecoin(DOGE)$0.2250032.03%
  • cardanoCardano(ADA)$0.742.41%
  • tronTRON(TRX)$0.265313-0.03%
  • suiSui(SUI)$3.811.82%
  • chainlinkChainlink(LINK)$15.834.86%
  • avalanche-2Avalanche(AVAX)$22.332.33%
  • hyperliquidHyperliquid(HYPE)$26.742.29%
  • stellarStellar(XLM)$0.2865701.15%
  • shiba-inuShiba Inu(SHIB)$0.0000152.17%
  • hedera-hashgraphHedera(HBAR)$0.1928072.09%
  • unus-sed-leoUNUS SED LEO(LEO)$8.70-0.34%
  • bitcoin-cashBitcoin Cash(BCH)$392.51-0.44%
  • the-open-networkToncoin(TON)$3.02-0.92%
  • litecoinLitecoin(LTC)$99.172.41%
  • polkadotPolkadot(DOT)$4.610.94%
  • moneroMonero(XMR)$343.361.25%
  • bitget-tokenBitget Token(BGB)$5.172.29%
  • pepePepe(PEPE)$0.0000133.98%
  • daiDai(DAI)$1.000.01%
  • piPi(PI)$0.731.07%
  • ethena-usdeEthena USDe(USDE)$1.00-0.02%
  • uniswapUniswap(UNI)$5.983.79%
  • aaveAave(AAVE)$240.929.48%
  • bittensorBittensor(TAO)$410.041.30%
  • nearNEAR Protocol(NEAR)$2.763.56%
  • aptosAptos(APT)$5.184.25%
  • okbOKB(OKB)$52.24-1.06%
  • ondo-financeOndo(ONDO)$0.932.90%
  • kaspaKaspa(KAS)$0.107559-0.17%
  • ethereum-classicEthereum Classic(ETC)$18.483.67%
  • internet-computerInternet Computer(ICP)$5.233.30%
  • gatechain-tokenGateToken(GT)$21.45-0.10%
  • official-trumpOFFICIAL TRUMP(TRUMP)$12.961.36%
  • crypto-com-chainCronos(CRO)$0.095906-0.62%
  • mantleMantle(MNT)$0.730.08%
  • polygon-ecosystem-tokenPOL (prev. MATIC)(POL)$0.2335181.42%
  • vechainVeChain(VET)$0.0280152.25%
  • render-tokenRender(RENDER)$4.583.57%
  • ethenaEthena(ENA)$0.3671410.84%
  • usd1World Liberty Financial USD(USD1)$1.00-0.01%
  • filecoinFilecoin(FIL)$2.883.97%
  • algorandAlgorand(ALGO)$0.2223363.29%
  • arbitrumArbitrum(ARB)$0.3911455.41%
  • bitcoinBitcoin(BTC)$105,766.031.83%
  • ethereumEthereum(ETH)$2,527.616.34%
  • tetherTether USDt(USDT)$1.000.01%
  • rippleXRP(XRP)$2.391.38%
  • binancecoinBNB(BNB)$649.251.76%
  • solanaSolana(SOL)$167.431.01%
  • usd-coinUSDC(USDC)$1.000.02%
  • dogecoinDogecoin(DOGE)$0.2250032.03%
  • cardanoCardano(ADA)$0.742.41%
  • tronTRON(TRX)$0.265313-0.03%
  • suiSui(SUI)$3.811.82%
  • chainlinkChainlink(LINK)$15.834.86%
  • avalanche-2Avalanche(AVAX)$22.332.33%
  • hyperliquidHyperliquid(HYPE)$26.742.29%
  • stellarStellar(XLM)$0.2865701.15%
  • shiba-inuShiba Inu(SHIB)$0.0000152.17%
  • hedera-hashgraphHedera(HBAR)$0.1928072.09%
  • unus-sed-leoUNUS SED LEO(LEO)$8.70-0.34%
  • bitcoin-cashBitcoin Cash(BCH)$392.51-0.44%
  • the-open-networkToncoin(TON)$3.02-0.92%
  • litecoinLitecoin(LTC)$99.172.41%
  • polkadotPolkadot(DOT)$4.610.94%
  • moneroMonero(XMR)$343.361.25%
  • bitget-tokenBitget Token(BGB)$5.172.29%
  • pepePepe(PEPE)$0.0000133.98%
  • daiDai(DAI)$1.000.01%
  • piPi(PI)$0.731.07%
  • ethena-usdeEthena USDe(USDE)$1.00-0.02%
  • uniswapUniswap(UNI)$5.983.79%
  • aaveAave(AAVE)$240.929.48%
  • bittensorBittensor(TAO)$410.041.30%
  • nearNEAR Protocol(NEAR)$2.763.56%
  • aptosAptos(APT)$5.184.25%
  • okbOKB(OKB)$52.24-1.06%
  • ondo-financeOndo(ONDO)$0.932.90%
  • kaspaKaspa(KAS)$0.107559-0.17%
  • ethereum-classicEthereum Classic(ETC)$18.483.67%
  • internet-computerInternet Computer(ICP)$5.233.30%
  • gatechain-tokenGateToken(GT)$21.45-0.10%
  • official-trumpOFFICIAL TRUMP(TRUMP)$12.961.36%
  • crypto-com-chainCronos(CRO)$0.095906-0.62%
  • mantleMantle(MNT)$0.730.08%
  • polygon-ecosystem-tokenPOL (prev. MATIC)(POL)$0.2335181.42%
  • vechainVeChain(VET)$0.0280152.25%
  • render-tokenRender(RENDER)$4.583.57%
  • ethenaEthena(ENA)$0.3671410.84%
  • usd1World Liberty Financial USD(USD1)$1.00-0.01%
  • filecoinFilecoin(FIL)$2.883.97%
  • algorandAlgorand(ALGO)$0.2223363.29%
  • arbitrumArbitrum(ARB)$0.3911455.41%