NFT
Rapper and entrepreneur Snoop Dogg has launched a new non-fungible token (NFT) collectible series that will evolve in use as he goes on tour this summer.
According to the website, the Snoop Dogg Passport Series is like a “tour poster that evolves with every place Snoop stops on tour.” The NFT gives holders access to behind-the-scenes content, exclusive merch, art and experiences from the music icon. Snoop’s summer tour kicks off July 7 in Vancouver.
As part of the Passport Series, the rapper, whose first name is Calvin Broadus Jr. is also on Snoop Selects, a curated collection of NFT artwork that will be dropped to all passport holders.
“Throughout my career, I’ve always pushed things forward,” Snoop Dogg said in a press release. “The Passport Series allows me to give my fans the opportunity to travel the world with me – no one has ever done that before. I’ve always been a pioneer and digital merch is part of the future. I hope that other artists can see what I do and continue to innovate themselves.”
The series was created in collaboration with Web3 platform Transient Labs and talent agency WME. The passport can be purchased for around $42 or 0.025 ETH through Crossmint, an NFT payment processor, or through various crypto wallets.
The rapper’s son, Cordell Broadus, is the COO of Transient Labs and helped create the Snoop Dogg Passport Series.
Both Snoop Dogg and his son have been heavily involved in NFT collecting and crypto investing over the past few years. At one point, the rapper even teased plans to make Death Row Record “the first major label in the metaverse.”
The rapper released his first NFT collection in March 2021 called A Journey with the Dogg, which contained a song called ‘NFT’. He also began developing the Snoopverse, a virtual community in the metaverse world The Sandbox in December 2021.
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