Affiliated fashion brand 9dcc, which already launched premium t-shirts and baseball caps paired with Ethereum NFTs that enable on-chain benefits have unveiled their first full luxury fashion line. The 9dcc Collection 01 debuts in France this week.
Showing in the coming days at NFT Paris and then Paris Fashion Week, 9dcc Collection 01 includes more than 60 items including jackets, pants, hooded sweatshirts, blazers, tanks, boxer shorts and more. The fall 2024 collection uses materials from Italy, Japan and the United States.
Each item has a sewn-in Near Field Communication (NFC) chip that corresponds to an Ethereum NFTthat is used to prove authenticity and unlock community features and other functionality.
One such feature is the ability to identify the creators – including the pseudonymous crypto personality and the founder and CEO of 9dcc gmoney –digitally sign clothing and let it remain linked to the NFT in question.
Pieces from 9dcc collection 01. Image: 9dcc
According to the company, 9dcc Collection 01 is aimed at the ‘crypto-mob’, drawing inspiration from ‘Yakuza street style to the charisma of timeless gangster cinema’ and is intended to be worn by tech founders and their contemporaries.
“The collection focuses on modern misfits and ‘Zuck-types’ who strive for a formidable presence while unveiling innovative concepts, and appeals to ‘future gangsters’ who prefer subtlety over ostentation yet command every room with their presence,” reads an official description.
Pieces from 9dcc collection 01. Image: 9dcc
9dcc will not only preview the pieces at this week’s events in Paris, but will also offer visitors the opportunity to pre-purchase items from the collection.
“The essence of future luxury lies in convenience. Our vision for fashion is to bridge connections with culture, unlock new opportunities and foster deeper interactions with our environment,” gmoney said in a press release. “We are charting a new course for how fashion houses interact with their audiences by moving into a world where the value of fandom exceeds that of mere transactions.”