Since 2020, Ballet– a US company offering simple, secure cold storage solutions – has partnered with Changelly to enable in-app crypto swaps directly within the companion mobile app. Changelly’s Crypto Exchange API integration gave Ballet users access to thousands of trading pairs in a secure, non-custodial environment.
Here is the impact of the collaboration over four years: The transaction volume has doubledmonthly active users (MAU) increased by 21%, AOV increased by 166% and bounce rate decreased from 38% to 22%. Today, 40% of all trading activity in the app is powered by Changelly, a sign of both consistent performance and user trust.
By streamlining the in-wallet swap process through Changelly’s Exchange API, Ballet received a boost to key business metrics and revenue. The integration also allows one of the market’s leading cold storage solutions to deliver a functional trading experience, all without sacrificing self-management, security or simplicity.
This case study was first published by FinanceFeedsreporting on Ballet’s transaction and AOV growth following the Changelly API integration.
X2 transactions after integration
Since integrating Changelly’s swap API, Ballet has seen an increase in completed transactions double. This growth in activity indicates greater user engagement, stronger intent to transact, and a more functional product experience overall.
Instead of forcing users to move funds to centralized exchanges, Ballet now enables value exchange directly within the wallet user experience, bridging the gap between asset storage and asset utility.
User growth and retention: +21% MAU in one year
From 2023 to 2024, Ballet’s Monthly Active User Count (MAU) increased by 21% – a clear sign of consistent user growth, even in a maturing market.
At the same time, retention rates remained high, increasing slightly from 72% to 74%. This stability shows that existing users are finding continued value in the exchange feature and are coming back to use it regularly.
166% AOV increase: how trust shaped transaction behavior
From pre- to post-integration, Ballet saw a 166% increase in weekly average order value (AOV), especially in the early stages, thanks to growing user confidence in the in-app swapping experience.
Although growth has leveled off in recent months, AOV remains consistently high. In the context of secure cold storage products, this stability indicates continued trust and engagement from users transacting directly within the app.
40% of all swaps are now powered by Changelly
Today, 4 out of 10 swaps started in the Ballet app are executed via the Changelly API. That’s a clear indication of user preference, and a direct indicator of the reliability of the service.
This stock isn’t just volume, it’s confidence. Ballet users continue to choose Changelly from multiple providers because the experience delivers: low latency, competitive rates and regulatory transparency.
“Ballet has built a uniquely accessible cold storage solution and we are proud to support that experience with seamless, reliable in-app swaps. What makes this partnership work is long-term alignment – on product values, on user expectations, and on execution. The growth we have seen together is proof that secure self-management and active engagement can go hand in hand.”
—Zifa Mae, head of product at Changelly
Bounce rate: -42%
Between October 2023 and October 2024, Ballet’s bounce rate dropped from 38% to 22%. That’s a drop of 42%, showing that users are not only opening the app, but also staying, interacting and completing actions.
This drop reflects smoother onboarding, faster swap execution, and a backend flow optimized for conversion and usability, even in a non-custodial environment.
From cold storage to warm utility
The collaboration between Ballet and Changelly proves that safety and usability don’t have to compete. Ballet’s hardware-based security model, combined with Changelly’s exchange infrastructure, gives users access to a platform that enables long-term storage and on-demand transactions in one seamless user flow, providing both peace of mind and practical functionality.
Conclusion: Built for durability, designed for confidence
Since 2020, Ballet and Changelly integration has evolved from a feature to a core part of the user experience. This collaboration proves that a well-executed embedded swap solution can deliver true user engagement without sacrificing security or control. For Ballet, the Changelly API has not only added functionality, but also enabled global scalability, reduced user churn, and turned a passive storage interface into an active, high-converting product.
“Changelly can provide smooth swap services that meet the needs of most users around the world.”
— Bobby Lee, CEO of Ballet
As the crypto space matures, users expect more from the tools they trust. The partnership between Ballet and Changelly demonstrates how secure infrastructure, user-centered design and alignment can create lasting value over the long term.
Disclaimer: Please note that the content of this article is not financial or investment advice. The information contained in this article is solely the opinion of the author and should not be considered trading or investment recommendations. We make no guarantees about the completeness, reliability and accuracy of this information. The cryptocurrency market suffers from high volatility and occasional random movements. Any investor, trader or regular crypto user should research multiple points of view and be familiar with all local regulations before making an investment.