In 2024, Trustee Wallet, a leading non-custodial crypto wallet developed by BlockSoftLab Inc., faced the challenge of enriching the user experience and improving in-app functionality to keep pace with an evolving crypto landscape.
With support for over 30 blockchains, staking options, dApp access, and seamless DeFi integration, Trustee Wallet was already a comprehensive solution. However, the need for a more seamless, reliable, and fast crypto swapping process led the company to integrate Changelly’s native API directly into their app.
In this case study we examine the results of the integration. Originally published by Financial magnates as an analysis of Trustee Wallet’s in-app swap conversion and execution metrics.
Metrics-based results: the impact of Changelly’s API integration
The integration of Changelly’s API has delivered significant improvements to key business metrics for Trustee Wallet. Here you will find an overview of the most important statistics.
Improved conversion rates
One of the most striking results is the 97.4% conversion rate from initiated to confirmed transactions within Trustee Wallet via Changelly’s API. This high percentage shows that almost all transactions initiated are completed successfully, highlighting the smooth and hassle-free user experience provided by the integration.
Transaction dynamics
Post-integration, 57-60% of all custom crypto-to-crypto swaps are now transacted via Changelly, indicating strong user preference for the exchange’s seamless swap functionality. This reflects a clear shift in transaction dynamics, with users increasingly engaging in faster and more reliable in-app exchanges.
Top trading pairs and coins
Trustee Wallet users have shown strong involvement in popular trading pairs, especially USDT TRC20-TRX. Additional, USDT TRC20, TRX, BTC and SOL are the best performing coins in the walletclosely aligned with broader market trends and user preferences for versatile assets with high liquidity.
Strategic benefits and business benefits
The partnership between Trustee Wallet and Changelly goes beyond just raw metrics and delivers a range of strategic benefits that have solidified Trustee Wallet’s position as a leading player in the crypto wallet industry.
Improved user experience
By integrating Changelly, Trustee Wallet has been transformed into a full-fledged crypto platform where users can hold, buy, sell and exchange – all in one app. The built-in exchange feature provides fast and convenient crypto exchanges, greatly improving the overall user experience.
Mutual growth and market reach
The partnership has proven to be mutually beneficial:
- Trustee wallet now offers its users seamless in-app exchanges, enhancing its value proposition.
- Changelly wins new customers from Trustee Wallet’s growing user base, expanding its reach to users looking for a reliable, efficient crypto swap service.
Increased user engagement and retention
Thanks to the ease of in-app swapping, Trustee Wallet has seen a marked increase in user engagement. The hassle-free experience has led to more frequent usage, higher retention rates, and stronger loyalty among users.
“Changelly has improved the Swap section in Trustee Wallet with its presence. We have been able to expand the number of swap pairs for our users, improve trading limits, and most importantly, there is healthy competition between Swap providers in the app, so that our users can exchange cryptocurrencies at the best rate on the market.” – Mike Kutsenko, head of business development at Trustee Wallet.
Continuous growth and innovation
The success of Trustee Wallet’s integration with Changelly has positioned the company for further growth. While there are no immediate plans for additional API integrations, the existing partnership has laid a solid foundation for future improvements. Trustee Wallet is also expanding its product line with Trustee Plus, a custody solution with a MasterCard payment card, offering users even more flexibility in managing their crypto assets.
Zifa Mae, head of product at Changelly, expressed her excitement about the partnership: “At Changelly, our mission is to provide our partners with seamless, reliable crypto exchange solutions that have a measurable impact. For Trustee Wallet to achieve a 97% conversion rate through our API integration is a testament to the power of our technology and our shared commitment to improving the user experience.”
Final thoughts
The integration of Changelly’s API has transformed Trustee Wallet into a comprehensive, all-in-one crypto platform, delivering measurable improvements in transaction volumes, conversion rates and user engagement. By offering a seamless, reliable exchange experience, Trustee Wallet not only meets the demands of its current users, but also attracts new users looking for a secure, efficient, and versatile crypto wallet.
Disclaimer: Please note that the content of this article is not financial or investment advice. The information contained in this article is solely the opinion of the author and should not be considered trading or investment recommendations. We make no guarantees about the completeness, reliability and accuracy of this information. The cryptocurrency market suffers from high volatility and occasional random movements. Any investor, trader or regular crypto user should research multiple points of view and be familiar with all local regulations before making an investment.