Oscar-winning composer about odor cinema, AI and the reinvestment of Indian music culture
LONDON” June 22, 2025 / Prnewswire/-in a deep personal and extensive conversation on the last day of India Global Forum London 2025 at the Taj St. James’ Court, urged Academy Award-winning composer Ar Rahman to artists, institutions and governments to bothered both creative freedom and cultural innovation.
“In the cinema for more than 40 years now, I was bored with the same rectangular shape,” Rahman. “It’s just seeing and hearing – what else can we do?” That question led to Le MuskRahman’s groundbreaking compelling project that brings together scent, touch and story. “The idea came from my ex-wife who loved perfumes. I thought, why not create theater experience with perfume and haptic?”
Come to now London for a year, Le Musk Is more than a film – it is an artistic manifesto that presents Rahman’s constant rebellion of the convention.
The Hireside chat changed from personally to philosophical, while Rahman investigated the urgent need to preserve and ask traditional Indian music: “Where is the next Shehnai player? Where is the next Bismillah Khan Sahib? Unless we find them, they recognize them and lets them see the platform and Rahman, Rahala, Raaala, Raaala. make the invisible visible – by technology, discovery of talent and global exposure.
About artificial intelligence, Rahman hit a balanced tone of caution and curiosity: “AI is like Frankenstein – it simply steals from human experiences, human knowledge, human art and then puts several thoughts together.
“We have to use it for what it is – to speed up the everyday. Don’t be afraid, use it.”
Beyond Technology called Rahman a national cultural Renaissance: “If you look at South Korea And K-pop, it has arisen in the last 10 years due to the involvement of the government and economic growth. It was a collective movement. That must also happen with Indian music. We have to reinvent the wheel. ‘
During the session, one sentiment became clear: real art is unbound by sizes, expectations or institutions.
“The most important thing about art is freedom,” said Rahman. “You can’t do that with a film studio.”
He ended with a memory of the lasting universality of music: “Music transcends religion. It heals. It connects. It is a shared soul.”
The final interviews of IGF London 2025 made one thing for sure: in a world broken by algorithms and agendas, they are artists like Rahman who restore Harmony – not only in sound, but in society.
The forum is part of IGF London 2025. With more than 100 speakers, 1000 participants and events in iconic locations LondonIGF London 2025 includes a spectrum of topics – from technology and trade to culture and trade. This year’s edition marks a powerful milestone – a decade since Premier Narendra Modis Landmark 2015 Visit to the UK and the two countries have completed the long -awaited free trade agreement. IGF London is the first major international platform to celebrate and analyze this historical performance, to unlock new opportunities that arise from his conclusion and shape the next phase of cooperation between British-India.
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