The Ocean Race, one of the world’s leading sailing races, partnered with Accenture to deliver new e-sailing metaverse experiences. Together, the two features provide e-commerce, virtual VIP events, and premium access to team stats. These new features are intended to improve the experience of players on The Ocean Race’s premier Web3 game, Virtual Regatta.
Why did ‘The Ocean Race’ team up with ‘Accenture’ for a new Metaverse experience?
The prestigious sailing race, The Ocean Race, is upgrading its e-sailing blockchain game via Virtual Regatta. Accordingly, players can attend new virtual events and view live team stats. In addition, Virtual Regatta also welcomes brands that want to showcase Merch, wearables and other digital assets. Given The Ocean Race’s reputation, this is a valuable e-commerce opportunity.
The Ocean Race has had the same goal since it was founded in 1973: to protect the seas. Together with Accenture, the group also brought this mission to the metaverse. For example, users can explore a virtual tent called Racing With Purpose (the same as The Ocean Race’s sustainability program). From learning spaces to free programs for kids and teens, visitors can discover how to protect water around the world.
“We are entering the metaverse and our partnership with Virtual Regatta and Accenture because we are explorers and pioneers,” said the president of The Ocean Race, Richard Brisius. “Since 1973, we’ve been looking for new ways for people to get involved in what’s happening in the ocean.”
What is Virtual Regatta?
Founded in 2010, Virtual Regatta is one of the leading e-Sailing companies. This brand bridges the gap between virtual and physical sailing games. Thanks to the advanced 3D technology, users can now participate in the most prestigious sailing races, including The Ocean Race, Fastnet, Route du Rhum and more.
At the time of writing, Virtual Regatta has over 1.5 million players and 50 official e-sail races each year. Nevertheless, this metaverse journey is just beginning to take shape – and The Ocean Race’s partnership with Accenture is part of this upgrade.