TL;DR
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Etihad is expanding its NFT Frequent Flyer Membership with a new drop of 300 digital memberships.
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Which is kinda genius, because it lets the company access a new market of crypto rich folk, that are eager to purchase products that use blockchain tech.
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And by listing on established and highly frequented NFT marketplaces, Etihad gets a whole bunch of new eyes on its product offering, that it wouldn’t have previously.
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Plus, a purchase of an Etihad NFT will most likely see each buyer going out of their way to fly Etihad in the future.
Full Story
Etihad is expanding its NFT Frequent Flyer Membership with a new drop of 300 digital memberships.
Holders get:
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Priority check-in
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A 25% boost when earning miles
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A customized Etihad membership card
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12-months of Etihad Guest Silver Tier Status
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A fast-track to go from Silver to Gold Tier status
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Lounge access at Abu Dhabi International Airport
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And a membership to the Etihad ‘Virtual Club’ (no idea what that is, but sounds metaverse-y)
Which is cool…
But does Etihad really need NFTs to run this kind of offer?
No. No it doesn’t.
So why opt for a blockchain based solution?
It’s all about the market and the marketplace.
The market:
By opting to release these memberships as NFTs, they can reach a group of folks that are:
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Crypto rich
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Eager to purchase products that use blockchain tech.
Plus, a purchase of an Etihad NFT will most likely see each buyer going out of their way to fly Etihad in the future.
The marketplace:
Can you name an established/widely adopted Web2 marketplace for the buying and selling of digital goods of any and all kinds?
We can’t (and our guess is, neither can Etihad).
But in Web3, there’s a bunch! The biggest being OpenSea and Blur.
By listing on established and highly frequented NFT marketplaces, Etihad gets a whoooole bunch of new eyes on its product offering, that it wouldn’t have previously.
It’s kinda genius.