Insomnia Labs works with several companies to incorporate web3 elements into brand loyalty.
New York-based technology company Insomnia Labs announced on October 18 a partnership with several web3 companies, including Co:Create, Smart Token Labs, Cookie3 and Crossmint, to launch a brand loyalty initiative called Loyalty+.
In a statement shared with crypto.news, Insomnia Labs described the new initiative as leveraging a range of Web3 technologies, such as blockchain, non-fungible tokens (NFTs) and artificial intelligence, to transform traditional loyalty systems.
The platform provides a unified online portal where customers can view and redeem points from various loyalty programs. Furthermore, it provides personalized experiences through on- and off-chain data insights, ensuring unique user engagement.
According to Insomnia’s statement, the Loyalty+ ecosystem will use a specialized API from Co:Create to integrate gamification elements. Additionally, Smart Token Labs will handle the creation of user identities and the transition from traditional web platforms to the web3 ecosystem.
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Analytics provider Cookie3 will maximize customer engagement with customized user journeys, and Crossmint will ensure interoperability in both traditional and digital finance domains by offering an NFT checkout solution.
Insomnia Labs CEO Billy Huang highlighted the initiative’s mission:
“Loyalty+ is not just a product; it is a paradigm shift in the way loyalty is perceived and executed in the modern digital age.”
Billy Huang, CEO of Insomnia Labs
The foundation of Loyalty+ is blockchain technology and platform interoperability, which replaces the traditional silos associated with multiple loyalty programs, creating opportunities for cross-brand promotions and marketing campaigns.
Since its founding in 2021, Insomnia Labs has partnered with brands such as L’Oréal’s NYX Professional Makeup, Under Armour, Coca-Cola and web3 entities such as OpenSea, Web3 Ventures and Polygon.
Some analysts believe such collaborations could reflect growing interest in merging traditional and Web3 aspects for a more enriched customer experience.
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