TL;DR
-
Edward Zipco has a plan to expand its physical NFT galleries to 50 locations around the world.
-
Physical NFT galleries are not new, but the idea of creating a global network of unified galleries is.
-
In this way, exhibitions could travel seamlessly between countries in the blink of an eye at no cost, and change locations monthly/weekly/daily.
Full story
This is a great concept from a man with a great last name.
Edward Zipco (eh?) wants to do with art exhibitions what Jezabella Davies* (creator of the digital billboard) did for the billboard industry.
*that’s a lie, we couldn’t find out who made the digital billboard, so we just made up a name.
Anyway, Eddie Z has a plan to expand his physical NFT galleries to 50 locations around the world.
Physical NFT galleries are not new, but the idea of creating a global network of unified galleries is.
This allows exhibitions to travel seamlessly between countries in the blink of an eye. This means Zipco’s ‘Superchief Galleries’ could rotate an exhibit’s location monthly/weekly – hell, even daily if the question was there.
This is why we love this concept:
-
Online experiences do not touch the same as personal experiences – this bridges the gap for NFT artists and their audiences.
-
Context goes a long way in the art world! Remember in 2019 when a banana was taped to a wall with duct tape and sold for $120,000? (Was it ridiculous? AB.SO.LUTELY. But that’s not the point we’re trying to make). What we’re talking about is: it was considered a legitimate work of art because it was pasted on a gallery wall. Love it or hate it, the context legitimized it! Hopefully a global network of NFT galleries can do something similar for digital works.
-
Finally, did you know that art transportation/storage is a ~$20 billion a year global industry? …those costs go to (almost) zero once digital displays come into play.
So, thank God, Eddie.
Thank God.