Media empire Fox Corp., the parent company of Fox News, has tapped blockchain project Polygon to combat AI-generated media stories, or deepfakes — with an automated tool that helps authenticate bona fide articles and images.
Fox on Tuesday released an open-source protocol called “Verify,” specifically used to determine the origins and history of recorded media, built on Polygon’s proof-of-stake (PoS) blockchain. Verify, which is currently still in beta, should also help bridge AI platforms with media companies.
According to a press release, Verify was developed by Fox’s technology team and should allow readers to know where certain images came from.
“On Verify, publishers can register content to prove its origin,” the press release said. “Individual pieces of content are cryptographically signed on-chain, allowing consumers to identify content from trusted sources using the Verify Tool.”
Terms of the partnership were not immediately disclosed, including if Polygon pays Fox in connection with the partnership or vice versa.
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