NFT
Crypto price tracking site CoinMarketCap dives into the world of reality TV and releases a competition show called “Killer Whales” which is inspired by the hit TV series “Shark Tank”.
In partnership with Web3 entertainment company Hello Labs, the new program allows entrepreneurs to pitch their projects to the “Killer Whale” judges, made up of entrepreneurs, influencers and Web3 company founders. Hello Labs was founded by Paul Caslin, producer of the MTV VMA Awards.
“Killer Whales is a fun and exciting opportunity to bring the entrepreneurial energy of the Web3 space to homes around the world,” said Jonathan Isaac, chief marketing officer at CoinMarketCap, in a press release.
Starting May 2, interested parties can submit their applications to Hello.one and CoinMarketCap, and those chosen will go through several rounds of interviews in Hollywood, California. Filming for the show will begin in June and the show is slated for release through major streaming services and Hello Labs’ on-demand Hello TV service.
“Our goal is to open the door for the next billion users to Web3 by entertaining and educating them about all things crypto,” Sander Gortjes, CEO of Hello Labs, said in a statement.
A number of Web3-adjacent television shows have emerged in recent months highlighting the diverse use cases for blockchain technology and a growing interest in crypto among mass media consumers. “Rick and Morty” co-creator Dan Harmon is launching a show on Fox called “Krapopolis” sometime in 2023. elements, access exclusive content and earn rewards.
Other existing NFT collections explore the use of their intellectual property (IP) in multimedia. Web3 community NounsDAO has approved proposals for a feature film and TV show, while the colorful NFT collection Doodles recently acquired Emmy-nominated animation studio Golden Wolf and touted plans to expand the Doodles franchise through narrative storytelling .
Also see: Decentralized media breaks barriers in a Web2 world
