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Home»Bitcoin»Why is Bitcoin’s social engagement the lowest in the last 365 days – Details
Bitcoin

Why is Bitcoin’s social engagement the lowest in the last 365 days – Details

2026-04-20No Comments3 Mins Read
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After struggling below $70,000 for two months in a row, Bitcoin was back above $70,000 in April. At the time of publication, BTC was changing hands at $75,130.61, after a modest decline of 0.13% in the past 24 hours.

However, despite the price recovery, LunarCrush reported:

Engagement on Bitcoin-related social posts has reached its lowest point in the past 365 days.

Bitcoin's social engagement is decliningBitcoin's social engagement is declining
Source: LunarCrush

According to the aforementioned chart, engagement at the time of writing was 52.62 billion, down over 20%, which equates to approximately 19.06 million over the past year.

The weekly flows of digital asset funds tell a different story

This was in stark contrast CoinShares weekly report about ‘Digital Asset Fund flows.’

Weekly flows of digital assetsWeekly flows of digital assets
Source: CoinShares

The report highlighted that Bitcoin’s price drop above $76,000 was one of the main reasons why the crypto investment products recorded an inflow of $1.4 billion last week.

In fact, the recorded inflow was the strongest weekly inflow since January and marked the third consecutive week of inflows.

According to the report Bitcoin [BTC] saw inflows worth $1,116 million, bringing total flows this year to $3.1 billion. At the same time, Ethereum saw an inflow of $328 million. While XRP and Solana recorded outflows worth $2.3 million and $56 million respectively.

Flow analysis of various digital assetsFlow analysis of various digital assets
Source: CoinShares

What’s behind this dichotomous view of Bitcoin?

So, the only reason that explains the reason behind the decline in engagement is that the price is unable to regain the all-time high of $126,000 that it had reached in October 2025.

Moreover, 2025 was also a year of major events that could have affected investor confidence in Bitcoin.

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Although US President Donald Trump took office as a pro-crypto president, his tariff policies, multiple liquidations, the recent US-Iran war, and many more events could have put a strain on people’s confidence.

In fact, the largest indicator was the Crypto Fear and Greed Index, which has been below the neutral level since October 2025, with a few exceptional days such as late October 2025 and mid-January 2026. The oscillating behavior between the ‘Fear’ and ‘Extreme Fear’ zones during most months explains the decline.

Crypto Fear and Greed IndexCrypto Fear and Greed Index
Source: Alternative

Overall, these developments suggest that while the second quarter of 2026 shows signs of recovery, enough events have occurred over the past year for community engagement to reach an all-time low.

Further data to confirm the decline in social engagement

Google Explore data for the term “Bitcoin” from around the world over the past year also shows a decline in search results.

Bitcoin interest over timeBitcoin interest over time
Source: Google Trends

This further confirms that these short-term rebounds have not yet completely turned investor sentiment from negative to positive.

Adding weight to this analysis, Bitcoin’s weighted sentiment data and active addresses recorded by Santiment over the past year further confirm this. The chart shows that weighted sentiment has now stabilized, but the number of active addresses is declining, indicating weak demand.

Analysis of BTC statistics in the chainAnalysis of BTC statistics in the chain
Source: Santiment

But despite all this pessimism, AMBCrypto recently reported that Bitcoin could end the second quarter between $85,000 and $90,000. If that actually happens, the $65,000 – $70,000 zone would likely become the local bottom for this cycle.


Final summary

  • Bitcoin engagement on social media platforms has declined by more than 20% in the past year.
  • The Crypto Fear and Greed Index, along with other factors from economic to geopolitical, has dented investor confidence over the past 365 days.

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