New York, USA, April 8, 2026 (GLOBE NEWSWIRE) — — Partnership to power the launch of Pure Flix Familia, combining mobile-first storytelling, cultural relevance and brand integration capabilities —
Great American Media today announced a microdrama development, distribution and marketing partnership with Minivela, the first vertical shorts platform built specifically for U.S. Hispanic and Latin American audiences. The alliance will enable the launch and expansion of Pure Flix Familia, a new Spanish-language and bilingual destination dedicated to telling faith- and family-centered stories, debuting later this year.
The partnership places both companies at the forefront of the fast-growing microdrama category, combining Pure Flix’s established audiences in faith and family entertainment with Minivela’s creator-driven, mobile-first production model tailored to U.S., Latinx and Latin American viewers.
The announcement was made in New York at the ANA GrowthFronts, where Bill Abbott, president and CEO of Great American Pure Flix, along with Minivela co-founders Manny Ruiz and Carlos Ponce, formally unveiled the partnership. In doing so, he underscored a shared commitment to advancing mobile-first, culturally-resonant storytelling for Latino audiences.
Under the multi-project agreement, Minivela will produce a curated series of premium microdramas, including original IP and adaptations from Pure Flix’s extensive content library, specifically designed for vertical viewing and values-driven audiences.
After extensive due diligence, Pure Flix selected Minivela as a strategic partner based on the company’s decades-long track record in Spanish media, storytelling and film production, as well as its early leadership in the vertical short-form space.
“Manny and Carlos have a tremendous track record of innovation in Hispanic media, entertainment and cultural storytelling that spans decades,” said Bill Abbott, president and CEO of Great American Pure Flix. “We are excited to build Pure Flix Familia with a highly creative and strategic partner who, like us, is deeply committed to telling stories that resonate with Latino audiences in the US and Latin America.”
As part of the partnership, Minivela will leverage insights from Pure Flix’s audience to support the development of new microdramas and tailor-made adaptations for family audiences. The program features vertical short films in Spanish, English and Spanglish, with production in Miami, Los Angeles, New York and key locations in Latin America.
In addition to producing exclusive content for Pure Flix Familia, Minivela will collaborate with Pure Flix on select distribution opportunities for its family-focused IP and advise on content acquisition strategies aimed at expanding reach among U.S. Hispanic and Latin American audiences. The companies will also collaborate on brand integrations and partnerships with advertisers, creating new opportunities and distribution for marketers to connect with audiences through culturally relevant, story-driven content.
“What makes this collaboration especially meaningful to me is the opportunity it creates for Latino writers, directors and creators to have their voices heard in values-driven storytelling within the Pure Flix Familia ecosystem,” said actor, producer and co-founder of Minivela Carlos Ponce, who will also star in upcoming Pure Flix Familia projects to be announced.
“Minivela couldn’t be more aligned with the positive, compelling, faith- and family-centered stories we’ve been entrusted to create with Pure Flix Familia,” said Ruiz, CEO of Minivela. “At a time when much of the microdrama space is driven by volume over value, we are proud to partner with Pure Flix to deliver universal stories that truly entertain, uplift and connect.”
The alliance underlines Pure Flix’s long-term strategy to build a multiplatform ecosystem that serves audiences looking for trusted family entertainment, while positioning Minivela as a key creative and production partner in scaling culturally relevant, mobile-first storytelling.
Pure Flix Familia will launch later this year as a dedicated Spanish-speaking and bilingual destination rooted in faith, family and universal values. This expands the Pure Flix mission to serve one of the fastest growing and most underserved audiences in the global streaming market.
About great American media
Great American Media is the leader in faith and family entertainment, and one of the fastest growing entertainment networks in television. Major American media is home to a portfolio of entertainment brands that celebrate faith, family and country, inclusively Big American familythe flagship linear network with original holiday movies, rom-coms and beloved series; Great American Pure Flixthe leading streaming service for faith and family; Great American faith and lifethe unscripted companion network; And GFam+an app that allows viewers to watch anytime, anywhere. Founded in June 2021 by Bill Abbott and a group of US-based family offices, Great America Media is available on cable, streaming on Pure Flix and YouTube TV, and on the GFam+ app.
About a Minivela Productions, LLC
Co-headquartered in Los Angeles and Miami, Minivela is a bilingual vertical short film entertainment platform dedicated to producing cinematic, culturally-resonant drama series for American Hispanic and Latin American audiences. By combining influencer storytelling with high-quality production, Minivela delivers stories that reflect the humor, heart and diversity of Latino life across America.
The company is a joint venture between actor Carlos Ponce, Brilla Media and Numatec, and features advertiser and content partnerships with Nueva Network and strategic exclusive production partnerships with Chicano Hollywood on the West Coast.
The family-friendly digital films can be accessed for free on all social media platforms, including Instagram, YouTube, TikTok @MinivelaTV, as well as through adtech conglomerate Numatec’s distribution partnerships and Great American Media’s platforms, including Pure Flix. Combined with Brilla Media’s Nuestro Media network, brand sponsors can effectively reach audiences across digital, CTV and other platforms.
