While headlines focus on ETFs bleeding dry during this phase of fear and caution, companies continue to launch new investment options.
On February 24, 21Shares launched its Spot SUI ETF [TSUI] on Nasdaq, which shows that major players are not abandoning crypto, but are actively shifting their focus.
Through this ETF, investors can gain exposure to Sui [SUI] without using wallets or managing private keys, making crypto easier for traditional investors.
What is so unique about SUI?
The Sui network is designed to handle large volumes efficiently; it has already processed massive amounts of stablecoin activity, showing that it is being actively used and not just hyped.
SUI has recorded approximately $6.5 billion in DEX trading volume over the past 30 days and processed more than $100 billion in stablecoin transfers for six months in a row.
Data from DeFiLlama supports this trend, although the figure is still below the October 2025 $22 billion.
Source: DeFiLlama
Still, by launching TSUI at a time when investors are reducing risk, 21Shares is signaling it’s looking beyond Bitcoin [BTC] and ether [ETH].
Managers weigh in
Duncan Moir, chairman of 21Shares, says the same: said in a press release,
“Sui’s rapid ecosystem growth, technical strength and institutional relevance were evident to us early on. We are pleased to provide U.S. investors with transparent tools to access this next-generation blockchain.”
Echoing similar sentiments, Evan Cheng, co-founder and CEO of Mysten Labs, the original contributor to Sui, added:
“In just over two years, Sui has made significant progress in payments and cross-border settlement, transforming the country into one of the most robust onchain economies in the world and, as a result, attracting the interest of leading institutions like 21share.”
Crypto community appreciates the launch
As expected, the crypto community also expressed its excitement about this news, as noted by an X user said,
“Sui’s moment is finally here, no limits.”
Some users were also concerned about SUI’s price after the announcement noted,
“Will this bring $SUI back to $5 tomorrow morning?”
SUI price promotion and more
This coincided with SUI trade around $0.8718, showing a modest recovery of 1.74% in the last 24 hours. While the launch of the ETF has created some positive momentum, the overall price action shows that uncertainty is still high.
From a technical perspective, the situation remains mixed. The Relative Strength Index (RSI) is still in the bear zone. At the same time, the MACD indicator starts showing green histograms.
Source: trade views
Is 21Shares alone in this race?
That said, 21Shares isn’t the first to file for the SUI ETF.
After registering a trust in Delaware on March 6, 2025, Canary Capital acted quickly and launched the Canary Staked SUI ETF (SUIS) on Nasdaq on February 18, 2026.
On the same day, Grayscale also launched its GSUI product. This means that TSUI faces direct competition from the start.
More importantly, Sui’s entry into the ETF market shows that cryptocurrency investing is no longer limited to just Bitcoin and Ethereum.
S-1 filings are coming for assets like Litecoin [LTC]Cardano [ADA]and even memecoins like Dogecoin [DOGE]TRUMP, Bonk [BONK]and PENGU, the market is clearly expanding.
Final summary
- The timing of TSUI’s launch suggests that major companies are preparing for the next crypto cycle and not reacting to short-term fears.
- Strong on-chain data, including high DEX and stablecoin volumes, suggests Sui has a real use beyond speculation.