In 2024, OneKey, known for its secure and intuitive crypto wallets, had a clear goal in mind: to make crypto swaps easier and more attractive to users. By improving transaction flows and increasing cryptocurrency exchange options, OneKey aimed to encourage active engagement and increase user trust.
On August 19, 2024, OneKey took a decisive step forward by integrating Changelly’s crypto-to-crypto (C2C) exchange API. In just a few months – in December 2024 – this collaboration delivered remarkable results:
- 130% increase in monthly transaction volume
- Day 1 retention over 25.73% and retention on day 7 increased by 32.91%
- 69.19% growth in weekly active users (WAU)
- 15.1% improving conversion rates
This case study takes a closer look at how OneKey’s partnership with Changelly has delivered tangible improvements for users and businesses.
This case study was previously published on Bitcoinist. Read the Bitcoinist analysis of how OneKey scaled swaps with Changelly’s API for the official post.
Transaction volume growth: up 130%
Before the integration, OneKey’s transaction volumes showed modest and stable activity. Following the feedback, users appreciated the simplicity of the wallet, but needed a wider range of trading options and more reliable transaction settlement.
With Changelly’s API integration, OneKey introduced seamless crypto swaps directly into its wallet, providing faster access to popular trading pairs such as:
This extensive offering led to a 130% growth in average monthly transaction volumesa sign that users were more engaged and confident when performing swaps through OneKey with Changelly.
First impressions matter: retention yields gains of 25.73% and 32.91%
User retention is one of the strongest indicators of satisfaction. After the integration, OneKey saw significant improvements:
- Day 1 Retention: Increased by 25.73%
- Day 7 Retention: Improved by 32.91%
These gains suggest a significant reduction in churn, as users are more likely to return shortly after onboarding and explore OneKey’s improved swap functionality. A smoother, faster and error-free changeover process creates a stronger first impression, minimizing premature failure and promoting repeat use.
WAU increased by 69.19%: more users, more swaps, more growth
User activity reflects the true value of each product integration. After collaborating with Changelly, OneKey saw it Weekly Active Users (WAU) rise along 69.19% compared to pre-integration levels.
This growth highlights an important shift: users not only tried out the new trading feature, but also returned regularly to use it. OneKey’s extensive coin support, including BTC, USDT, ETH, SOL and KAS, These are the five most popular coins from OneKey—likely played a role in this, as users gained access to the assets they valued most.
Conversion rate up: 15.1% more completed transactions
Before integration, users who initiated transactions often stopped due to friction or delays. Because Changelly’s API streamlined the process, conversion rates improved dramatically 15.1% in just two weeks.
This increase demonstrates a more reliable transaction flow, with users initiating and completing their swaps with fewer barriers. It also signals growing confidence in OneKey’s wallet as a reliable platform for crypto trading.
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For users it’s about choice, speed and reliability
For OneKey users, the impact of Changelly’s API integration is clear:
- Faster transactions: Users enjoy fast and seamless swaps without unnecessary steps.
- Greater options: The addition of popular trading pairs and coins has made OneKey a more versatile wallet.
- A reliable experience: Fewer failed or incomplete transactions built trust.
For OneKey, growth means engaged users and increasing activity
The integration helped OneKey achieve measurable success:
- Higher user engagement: More active users mean stronger long-term growth potential.
- Improved retention: Day 1 and Day 7 retention metrics confirm better user satisfaction and onboarding.
- The increase in transaction volume: A 130% increase in monthly transaction volume confirms OneKey’s progress.
“Partnering with Changelly has not only streamlined our transaction process, but also allowed us to support more coins and chains, adding tremendous value to our users.”
—OneKey representative
“This partnership is a perfect example of how two platforms, focused on innovation and user satisfaction, can create exceptional value. OneKey users can now benefit from effortless crypto swaps, and the numbers clearly reflect their confidence in this integration.”
—Zifa Mae, head of product at Changelly
Final thoughts
The partnership with Changelly has been a turning point for OneKey, delivering measurable growth and a better experience for its users. By integrating Changelly’s C2C API, OneKey not only improved transaction efficiency but also gave its users access to a wider range of crypto exchange options. This led to a marked increase in engagement as users returned more often and trusted the wallet for their crypto swaps.
The 130% increase in transaction volumes and improved retention rates underscore the value of a seamless and reliable swap process. As OneKey continues to evolve, it is well positioned to meet the growing demands of its users while maintaining its reputation as a trusted and innovative player in the crypto wallet space. Visit Changelly’s official website to learn more about integrating Changelly’s APIs to achieve measurable results.
Disclaimer: Please note that the content of this article is not financial or investment advice. The information contained in this article is solely the opinion of the author and should not be considered as trading or investment recommendations. We make no guarantees about the completeness, reliability and accuracy of this information. The cryptocurrency market suffers from high volatility and occasional random movements. Any investor, trader or regular crypto user should research multiple points of view and be familiar with all local regulations before making an investment.