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Home»Bitcoin»A look at JP Morgan’s ‘and’ strategy for a trillion-dollar crypto future
Bitcoin

A look at JP Morgan’s ‘and’ strategy for a trillion-dollar crypto future

2025-10-14No Comments3 Mins Read
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Key Takeaways

How does JP Morgan approach blockchain technology?

The bank is taking a “both/and” approach, using its internal blockchain for customer transactions and exploring public blockchains such as Ethereum, as well as emerging layer-one networks from Google, Swift and Stripe.

Will JP Morgan offer crypto custody services?

Not in the short term, but storage could follow later, depending on risk appetite and market developments.


JP Morgan plans to expand its footprint in the crypto space, signaling plans to offer cryptocurrency trading services while strategically leaning on third-party custodians rather than managing assets directly.

JP Morgan’s crypto push

Speak on CNBCs Squawk Box EuropeScott Lucas, the bank’s global head of markets and digital assets, highlighted JP Morgan’s “and” approach, which aims to pursue multiple opportunities in the digital assets sector rather than limiting itself to a single avenue.

Luke said:

“I think when it comes to the way we approach this, we take an ‘and’ approach. There is the existing market and there are opportunities to do new things. And those ‘and’ opportunities are not exclusive to one or the other.”

For those unaware, JP Morgan is expanding its digital asset offering through its deposit token, JPMD, and exploring stablecoins under clearer regulation.

LBy using its internal blockchain for transactions with customers, the bank also takes into account public blockchains such as Ethereum [ETH] and emerging layer-one networks from Google, Swift and Stripe.

This “both/and” approach combines proprietary infrastructure with public networks and reflects JP Morgan’s drive to lead in digital asset innovation.

See also  Bitcoin - what the financing percentages tell us about the changing market sentiment

JP Morgan crypto custody plan

The conversation then shifted to cryptocurrency custody, with JP Morgan hinting at plans for a service that includes Bitcoin [BTC]Ethereum and other tokens.

While the bank recognized the importance of custody, it is currently focusing on other areas within the digital asset space, reflecting a cautious and strategic approach.

Scott Lucas explained:

“For JP Morgan, I don’t think it’s in the near term for us. I think Jamie (JP Morgan CEO) was quite clear on Investor Day that we will be involved in trading that.”

He added:

“But custody is not on the table at the moment. There are a lot of questions about our own risk appetite about how far we want to go down that path, regardless of trade and other sides of it. And then I think custody would follow.”

What’s more?

Meanwhile, JP Morgan shares were trading at $307.97 at the time of writing. next an increase of 2.35%, reflecting investor optimism.

This followed the announcement of a direct bank-to-wallet connection with Coinbase, planned for 2026. This will enable seamless transactions, credit card financing and rewards integration for mutual customers.

In short, once skeptical, CEO Jamie Dimon now recognizes the legitimacy of blockchain and stablecoins, signaling a strategic turn toward decentralized finance.

With these initiatives, JP Morgan is building the infrastructure to capitalize on what it sees as a multi-trillion dollar opportunity.

Next: Dogecoin Dips, Conviction Remains – Are LTHs About to Be Rewarded?

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