Weekly trading volume for leading NFT project Pudgy Penguins soared following the brand’s partnership with retail giant Walmart.
Pudgy Penguins brought in $3.32 million in volume between September 24 and October 1 – a 241% increase from the previous week, according to The Block’s Data Dashboard. The weekly volume of $3.32 million is the highest Pudgy Penguins has brought in since July of this year.
Walmart’s Pudgy Penguin Collaboration
On September 26, Walmart announced that it would sell toys related to the Pudgy Penguin brand in 2,000 stores. By purchasing one of the 26 toys, the customer gains access to a digital gaming platform called Pudgy World, where users can play games and create a “Forever Pudgy” avatar. A Pudgy toy costs up to $12.
Pudgy Penguins is an NFT collection of 8,888 cartoon penguins. The project has generated a total trading volume of 190,563 ETH ($321.9 million) and has a floor price of 4.9 ETH ($8,270), according to NFT marketplace OpenSea.