Lufthansa Group, parent company of one of the world’s largest airlines, today announced the public launch of a NFT-based loyalty program that rewards participating passengers with digital collectibles that can unlock additional benefits.
All of the group’s airlines – including Lufthansa, Austrian Airlines, Swiss International Air Lines and others – participate in the Up loyalty program, which allows passengers to collect digital trading cards when they fly one of the airlines.
The cards are themed based on certain destinations, aircraft used in the airlines’ respective fleets, and even specific holidays.
Image: Uptrip
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By collecting all the cards required for certain themed collections, Uptrip users can unlock special perks with the airlines, including free in-flight Wi-Fi, airport lounge access, redeemable airline miles, and more. Uptrip also plans to add a trading feature, which will allow users to fill any gaps in their collections.
Uptrip originates from the Lufthansa Innovation Group and continues to build on it PolygonAn Ethereum scale up network. Uptrip was previously launched and tested with more than 20,000 users, the company said, who collected more than 200,000 digital trading cards in total.
Lufthansa Group already has some 36 million members in its traditional Miles and More loyalty program. The brand is one of the newest companies to use Polygon, enabling faster and cheaper transactions than Ethereum’s own mainnet. Starbucks, for example, does launched its own loyalty program with NFTswhile Nike, McDonald’s, Reddit and Coca-Cola also build on Polygon.