Swiss blockchain company The Hashgraph Group has launched BrandBoost on Hedera, introducing tokenized loyalty rewards and real-time customer engagement tools for businesses.
According to an announcement shared with crypto.news, the new software-as-a-service platform is aimed at companies looking to go beyond traditional loyalty systems built around static points and membership cards.
The company said BrandBoost combines gamification tools, tokenized incentives, digital collectibles and AI-driven consumer analytics to create what it describes as a more interactive loyalty experience.
At a time when brands are competing for repeat consumer attention across online platforms, retail stores, sporting venues, entertainment events and connected devices, The Hashgraph Group says companies increasingly need systems that can respond instantly to customer behavior rather than relying on deferred reward mechanisms after purchases are completed.
Data cited by the company from Deloitte’s 2025 Customer Loyalty Survey showed that 72% of consumers say loyalty programs make them more likely to spend money with favorite brands, while 56% say such programs increase the amount they spend.
Deloitte’s research also found that only 51% of respondents actively engage in more than one loyalty program, a figure that The Hashgraph Group used to highlight the competition between brands for sustainable customer engagement.
THG expands Hedera enterprise products
BrandBoost is built on Hedera’s distributed ledger infrastructure and integrates THG’s AssetGuard wallet system and its IDTrust self-sovereign identity platform to support what the company described as secure and verifiable consumer interactions.
Through an integrated token studio, companies can create branded loyalty tokens that users can earn, redeem, trade or spend through self-managed wallets.
Stefan Deiss, co-founder and CEO of The Hashgraph Group, said loyalty programs are moving towards live digital engagement systems rather than traditional points-based structures.
“Loyalty programs are no longer just about points and rewards, but about creating live engagement ecosystems where consumers interact with brands in ways that feel immediate, relevant and personal,” Deiss said in the announcement.
“With BrandBoost, we are enabling businesses to interact and transact with consumers in real-time, while unlocking new monetization and revenue models through loyalty gamification models.”
The rollout adds to The Hashgraph Group’s growing portfolio of enterprise-focused Hedera products.
Accenture has joined the @Hedera Council, reinforcing enterprise demand for a trusted digital infrastructure that amplifies and secures agentic AI at scale.
At @HashgraphGroup we see this as a great addition, showing further validation of Hedera as a basis for the… pic.twitter.com/2Vz7kDWwTT
— The Hashgraph Group (@hashgraphgroup) May 8, 2026
In September 2025, the company launched TransAct, a managed transaction gateway that allowed businesses and government agencies to conduct Hedera transactions without directly holding HBAR or managing crypto wallets.
Deiss said at the time that TransAct was designed to remove operational and compliance barriers that had slowed enterprise blockchain adoption by abstracting wallet management, gas fees and crypto accounting requirements behind a traditional billing structure.
In addition, The Hashgraph Group also participated in the Swiss municipal blockchain biodiversity voucher initiative launched in Muri bei Bern earlier this year. The project introduced tokenized biodiversity bonuses on Hedera that residents could exchange for Swiss francs at local businesses after participating in environmental conservation work.
At the BrandBoost launch, The Hashgraph Group said the platform can be deployed in industries such as sports, media, entertainment and telecommunications, where companies are looking for tools to reduce subscriber churn and improve audience participation through tokenized incentives and real-time engagement systems.
Truesense partnership adds location verification layer
In addition to the platform launch, THG announced a strategic partnership with Truesense to integrate ultra-wideband or UWB technology into BrandBoost. According to the company, the integration allows brands to verify physical presence and user location with centimeter accuracy during events and gamified campaigns.
Armando Caltabiano, co-founder and CEO of Truesense, said the partnership would support new monetization systems related to consumer participation while helping reduce fraud and account sharing abuse.
The two companies said they recently completed a proof-of-concept implementation at a Latin American satellite TV provider, where BrandBoost was tested alongside UWB-compatible USB TV dongles developed by Truesense to support audience engagement and content monetization.