Cardano has secured prominent visibility after being listed on the main Olympic Games website.
The recognition comes after a three-year partnership between the Cardano Foundation and the Brazilian Olympic Committee (COB), which aims to integrate public blockchain, artificial intelligence (AI) and the Internet of Things (IoT) into Olympic sports management.
A three-year step-by-step plan
The Cardano Foundation states that the initiative is intended to establish the COB as a global benchmark.
It shows how sports organizations can successfully operate on a public blockchain.
The three-year roadmap is built around four pillars, including identity, fan engagement, equipment tracking and governance.
Institutional participation
The main goal is to leverage emerging technologies to strengthen institutional transparency, improve information security and increase operational efficiency.
The Cardano Foundation confirmed that the integration process is already underway.
The first executive workshop has recently been completed and practical, institutional pilot projects are expected to start in the coming months.
COB Chief Executive Officer Emanuel Rego noted that the partnership goes beyond mere technical upgrades.
He highlighted efforts to educate the sports community on the potential of blockchain technology.
Kraken’s deal
In the meantime, cryptocurrency exchange Kraken has signed on as the official Crypto Exchange Supporter for the FIFA World Cup 202 in North America and Europe.
The partnership aims to connect the global football audience with digital asset trading.