SEOUL, South Korea, May 1, 2026 (GLOBE NEWSWIRE) — As France and South Korea celebrate 140 years of diplomatic relations, highlighted by President Emmanuel Macron’s recent state visit to Seoul, TSplus is strengthening its own footprint in the region through an ambitious expansion strategy in East Asia.
In recent months, TSplus, a European remote access provider and application delivery solutions, has been actively investing in South Korea, Japan and China to build a strong and sustainable presence. This strategy combines local partnerships, targeted business development and dedicated marketing initiatives to position TSplus as a credible alternative to legacy virtualization solutions.
Local leadership drives regional expansion
TSplus was recently appointed to support growth in China Michelle Gu as Marketing Director. With international experience in the United States and Singapore, fluent knowledge of Chinese, English and knowledge of Korean, she strengthens the company’s visibility in the region.
At the same time, TSplus has the role of Mariam Essafi, appointed Country Manager for South Korea and Japan. During a two-month mission, she led on-the-ground efforts across the region, combining partner activities, market exploration and local marketing initiatives.
After an initial stop in Tokyo to meet current partners and potential new partners, her work focused mainly on South Korea, with key meetings taking place in Seoul – especially in the Gangnam business district – but also in Busan and Sejong.
Building a network of strategic IT partners in Korea
In Korea, Mariam Essafi engaged with a wide range of technology players to lay the foundation for TSplus’ entry into the market.
In Seoul she met Mohamad Bahaedin, CEO of DanaIXand Mahdi Sahlabadi, technology expert. Gangnam-based DanaIX operates approximately 10,000 virtual machines and recently partnered with KT Corporation to provide IaaS services. The discussions focused on a joint offer: “Windows Cloud Server with secure remote access – powered by TSplus”combining infrastructure and software into a turnkey, secure workspace positioned as a cost-effective alternative to AWS or Azure.
She also met with Mr. Yoon, country director for public sector at Amazon Web Services (AWS) Korea, as well as with representatives from systemsGoa leading provider of IT and AV solutions in APAC for over 25 years. Exchanges with Marc Breynart, Business Development Manager based in Tokyo, and Scarlett Kim, Country Manager based in Seoul, opened the door to a potential partnership. A joint webinar is planned in the coming months.
Further discussions have been held with IT conceptrepresented by Tanguy Dupiol, board member of La French Tech Seoul, and Sylvère Smoliga, CEO. Although new to TSplus, the company showed interest in recommending its solutions to customers.
The engagements also included meetings with the BIPA team (Busan IT Industry Promotion Agency), a key public organization that supports innovation as well as cutting-edge discussions in Sejong with Seabury Solutions. There, Mariam met Anders, recently named ‘Entrepreneur of the Month’ by a local publication. As discussions have progressed, TSplus and Seabury are now exploring potential collaboration and actively testing solutions together. This includes the implementation of a simulation collaboration platform designed for industries with high data security requirements, such as nuclear energy and defense.
A first use case in the nuclear sector was introduced at PBNC, recently held in Busan, and elements of this collaboration are also showcased at KAP2026. These initiatives reflect a shared ambition to develop secure, compliant and robust remote access environments for critical industries.
Increase visibility and support long-term growth
In addition to developing partnerships, TSplus is investing in localized marketing to support expansion. Mariam Essafi developed special sales materials and co-branding assets, while also launching a local blog on Naver to connect directly with the Korean audience.
She also represented TSplus at SECON Expo 2026 in Seoul, one of the region’s leading IT security events, further strengthening brand visibility.
“Our expansion in East Asia is built on strong local partnerships and accessible technology. The work being carried out in Korea and Japan is an important step in establishing TSplus as a credible and competitive player in these high-potential markets,” said Mariam Essafi, Country Manager Korea and Japan at TSplus.
With growing opportunities in Korea, Japan and China, TSplus aims to build a robust regional ecosystem and deliver secure, cost-effective solutions tailored to the needs of local businesses.
To explore partnership opportunities with TSplus in Asia, please visit: https://tsplus.net/partner-program/
Or follow TSplus Korea updates on Naver: https://blog.naver.com/tspluskorea
About TSplus
TSplus is a European software developer specializing in remote access, application delivery and cybersecurity solutions. With a commitment to technology sovereignty, TSplus offers companies cost-effective, secure and easy-to-deploy alternatives to legacy solutions. TSplus is present in more than 140 countries and relies on a global network of partners to deliver simple, robust and affordable IT solutions.
Press contact:
Caleb Zaharris
Marketing director at TSplus
Caleb.zaharris@tsplus.net
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