Apple CEO Tim Cook is piling money into shares of a popular athletics company that has seen its share price plummet more than 60% in the past four years.
A new filing with the Securities and Exchange Commission (SEC) shows Cook acquired 50,000 shares of Nike (NKE) Class B common stock last month for $58.97.
With the recent $2.94 million purchase, Cook owns 105,480 NKE shares worth approximately $5.50 million at current prices.
Apple’s CEO isn’t the only one bullish on Nike despite the deep correction from the all-time high of $179.10 the company reached in November 2021.
In the meantime, a 13F filing has been filed with the SEC shows Billionaire Paul Tudor Jones’s Tudor Investment placed call options on more than 1 million NKE shares worth $71.63 million in the third quarter of 2025. The asset manager also has 140,700 NKE puts worth $9.811 million as a hedge, while owning 26,447 Nike shares worth $1.844 million.
In options trading, a call gives the buyer the right, but not the obligation, to purchase an asset at a strike price. Buyers are typically bullish because they expect the asset’s price to rise above the strike price. Meanwhile, a put option can serve as a hedge for an entity’s core stock if the asset falls below the strike price.
NKE is currently trading at $63.10, while its Class B common stock is worth $52.22.
Follow us further X, Facebook And Telegram
Don’t miss a beat – Subscribe to receive email alerts straight to your inbox
Check price action
Surf to the Daily Hodl mix
Generated image: Midjourney