Michael Saylor’s latest attempt to keep Bitcoin holders steady came as markets wobbled this week. A 15-second clip and a new company purchase were timed at just the right time, and both landed while investors were still digesting a sharp pullback that pushed the economy further. Bitcoin almost $102,000 before a recovery.
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Saylor issues viral warning
According to a short cinematic video titled “Don’t Feed The [Bitcoin] Bears,” Saylor used a playful metaphor – “Ursus Bitcoinius, the Bitcoin Bear” – to urge holders not to reward bearish chatter.
Based on reports, Strategyformerly MicroStrategy, also announced a purchase of 220 BTC for approximately $27.2 million. This move was presented as evidence that the company remains committed to its crypto assets. Strategy’s total was reported at 640,250 BTC, valued at approximately $71.40 billion.
Do not feed the ears.pic.twitter.com/y57k5XGepj
— Michael Saylor (@saylor) October 15, 2025
Market movements after trading shock
Markets had previously fallen following the renewed US-China crisis trade tensions. The decline forced liquidations and threw traders into turmoil. Bitcoin later recovered to around $111,500, but the fear lingered.
The broader crypto market cap was almost $3.8 trillion. Ether traded past $4,100, BNB at $1,180 and Solana above $190. Dogecoin outpaced many majors with a 5% gain on the day and a 20% increase for the week.
Notes and sentiment readings on the chain
Analysts at the chain said the decline looked orderly. Based on reports from CryptoQuant, the sell-off was a controlled deleveraging rather than a panic exit.
Sentiment trackers offered mixed signals; the Fear & Greed index was around 37, while some risk measures showed values closer to 34.
“The bears seem to have had enough,” said FxPro’s Alex Kuptsikevich. That comment reflected a view that downward pressure may be easing, but did not mean the risk had disappeared.
Why the video and purchase matter
The combined message – a boost to public morale plus a purchase – is intended to strengthen trust. The strategy’s purchases act as both an investment and a message to shareholders, who keep a close eye on companies’ holdings.
Reports indicate that many traders are now defending the $109,000-$110,000 range as a makeshift base that formed in August.
Analyst opinions and what to watch next
Traders and analysts are watching headlines related to geopolitical tensions and new liquidation data. If risk aversion increases again, prices may test lower levels.
Conversely, steady buying data and calmer macro news could support continued gains. Liquidity in the futures markets and the pace of new inflows will be key variables.
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Public signals
Saylor’s video turned heads. This also applied to the purchase of 220 BTC. Both were public signals intended to push sentiment away from fear.
The episode seemed more like a response to short-term turbulence than a definitive end to broader risks.
Investors will likely view the actions as one piece of information among many as they decide whether to add or wait.
Featured image from Unsplash, chart from TradingView