Tether, the powerhouse behind the world’s largest stablecoin through trade volume, USDT, has unveiled a strategic plan to expand its presence on the American market, a landscape that has evolved considerably under the Trump administration.
With the recent adoption of the Genius Act, which sets up a new regulatory framework for stablecoins and cryptocurrency companies that spend dollar-Petter cryptocurrencies, Tether would like to benefit from these developments.
Tether’s US Market Comeback
In a recent interview With Bloomberg, Tether’s CEO, Paolo Ardoino, confirmed the company’s plans to launch a new token, Usat,, designed to meet the American regulations. Central to Tether’s strategy is his partnership with Rumble, a growing video platform with a considerable user base.
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In particular, Tether has an interest of 48% in Rumble, after a remarkable investment of $ 775 million in the company in 2024. Ardoinino emphasized the importance of Rumble’s 51 million monthly active users of Rumble, which says: “That is already a huge amount of users if you compare competition in the United States.”
The American Stablecoin market includes Circle (CRCL), the issue of the second largest dollar-pegged CryptocurrencyUSD Coin (USDC) and a large number of newcomers in the Stablecoin Arena.
The Trump government has given priority to the growth of private stablecoins, in particular through the Genius ACT, which aims to create a supporting environment for issuers.
Tether, after he had had to deal with a fine of $ 41 million in the past, for alleged incorrect representation of his reserves, it recently made a joint effort to restore his feet on the American market.
Aimed at a rating of $ 500 billion
With a profit of $ 4.9 billion registered in the second quarter of the year, Tether has strategically invested his reserves in cash-like assets, including American treasury, that generate considerable interest income.
The recent companies of the company too extend in various industriesInclude artificial intelligence (AI), energy and raw materials. Ardoino outlined that Rumble’s upcoming Crypto wallet will play a crucial role, not only for Usat, but also for Tether’s tokenized gold product.
Rumble’s CEO, Chris Pavlovski, repeated the feelings of Ardoino and stated that the partnership embodies the principles of freedom of expression and decentralized finances (Defi).
“Rumble represents free speech, just like Tether’s cryptocurrency and a decentralized internet, represent true freedom,” he noted, and emphasized the shared vision that the two companies unites.
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Moreover, Tether is in search of To collect a maximum of $ 20 billion for an interest of 3%, which means that the company may appreciate around $ 500 billion. Ardoino described this appreciation as a bargain, although he did not give detailed calculations.
If these fundraising efforts succeed, then Tether plans to allocate part of the proceeds to developing an artificial intelligence platform that is designed to function on cheap smartphones in emerging markets, especially in Africa and South America.
The CEO of Tether also mentioned the establishment of an offline, artificial intelligence-driven language translation application as part of this initiative.
Featured image of Dall-E, graph of TradingView.com