Morgan Stanley has announced that in the first half of 2026 it wants to roll out its own crypto trading service on the E*Trade platform through a partnership with digital assetalbureau Zerhash.
During the launch, E*Trade customers can trade Bitcoin, Ethereum and Solana, so that one of the most important steps is still marked by a Wall Street Bank to fold digital assets into regular brokerage services.
Expansion of crypto push
The decision is because traditional financial institutions accelerate the efforts to capture the growing demand for crypto exposure.
Competitors such as Robinhood already offer a wide selection tokens, while Charles Schwab has chosen a more cautious approach and offers access to exhibition -related funds connected to BTC and ETH.
Interactive brokers, another retail rival, has also deepened its crypto offers, which indicates broader acceptance in the broker sector.
The cryptomarkt is currently appreciated at around $ 3.9 trillion, with Bitcoin that around $ 2.25 trillion and ether about $ 506 billion and ether. The size of those assets has put down established brokers to adapt to customers who are increasingly interested in alternative investments.
Zerhash gets Momentum
For Zerhash, the collaboration with Morgan Stanley follows a milestone’s recruitment round in which the company ensured $ 104 million and achieved a unicorn status.
Interactive brokers led the round, with the participation of Morgan Stanley, Sofi and other financial backers. The company specializes in providing infrastructure with which banks and fintechs can offer crypto products without building their own trade and guardian systems.
The expansion also reflects a policy environment that has become more favorable under the Trump administration, with supervisors who signal support for digital assets. Wall Street banks and asset managers has encouraged the background to go beyond careful pilot programs to live offers.
Morgan Stanley’s integration of crypto -trading on E*Trade emphasizes how digital assets have shifted from a niche experiment to a fixed value of global finances, one that both retail investors and institutions can no longer ignore.