3thix, the company that uses Wweb3 technology to create an ethical ecosystem for in-game transactions, today entered into a strategic partnership with the blockchain platform designed for solving real-world problems, Avalanche, to to develop a decentralized advertising technology layer for the Internet’s gaming economy. . 3thix is working to produce better-targeted consumer behavioral data without sacrificing personal information or privacy and recently secured an $8.5 million investment from video game company Xsolla to bolster innovation.
Due to Apple’s restrictions on IDFA (Identifier for Advertisers), a mechanism that provides advertisers with data in the aggregate without individually identifiable user attributes, 3thix leverages distributed blockchain technologies to drive high-quality marketing relationships with game players.
The IDFA acts as a digital nameplate that helps advertisers recognize users and serve more relevant ads, and allows apps to remember user preferences without knowing a user’s real name. After iOS14, Apple gave users the choice to opt out of IDFA, which put a strain on advertisers’ ability to efficiently target users and in turn become the central entity that holds user data.
By decentralizing IDFA, users gain greater control over their data and location, better security with distributed personal identity information, and access to more intuitive advertising. Brands can also benefit from decentralized IDFA by becoming and remaining compliant with privacy laws. By building solutions using Avalanche’s Layer 1, a highly scalable blockchain that enables near-instant transaction finality, privacy and transparency, 3thix moves closer to reactivating the credibility of Web3 gaming.
“The unified platform, together with Avalanche’s leading smart contract technologies, is miles ahead of competing projects,” said Timothy Tello, CEO of 3thix. “Through this partnership, we are creating a blockchain-verifiable web of relationships that will define how partnerships work and function for the foreseeable future.”
Avalanche’s unique architecture creates the ideal Layer 1 foundation for high-volume applications, allowing game developers and publishers to build on the bridge between blockchain and gaming. “3thix’s decentralized ecosystem is revolutionizing in-game transactions using blockchain,” said Andrew Cooper, Head of Games at Avalanche. “Users earn rewards, advertisers get precise targeting and developers can better monetize, creating sustainable value for everyone.”
3thix press kit
Avalanche press kit
Want to learn more about the gaming ecosystem on Avalanche? Join the team at Avalanche Summit LATAM, taking place in Buenos Aires, Argentina, October 16-18, 2024, to witness the future of Avalanche and experience firsthand the innovations driving the next wave of blockchain will drive development. More information here.
About Avalanche Blockchain Network
Avalanche is a powerful blockchain platform designed for builders who need to scale. Avalanche is designed with a revolutionary three-part Layer 1 (L1) architecture and is anchored by the Avalanche Consensus Mechanism, allowing transactions to close almost instantly. The platform also features an open-source Layer 0 (L0) framework, enabling the seamless creation of high-throughput, interoperable Layer 1 blockchains on both public and private networks.
Backed by a global community of developers and validators, Avalanche provides a fast, low-cost environment for building the next generation of decentralized applications (dApps). With its unique blend of speed, flexibility and scalability, Avalanche is the preferred choice for innovators pushing the boundaries of blockchain technology.
About 3thix
3thix (pronounced ‘ethics’) is the first comprehensive platform to use blockchain in a BaaS (blockchain as a service) format, designed for gamers. By gamers, 3thix was designed to make the technology accessible and unobtrusive. The platform supports gaming in a multitude of ways with credit cards, ACH, Google and Apple Pay, on-ramps and off-ramps, as well as gasless trading using the latest technology in subnets, layer 2s and Zk’s.
Created by CEO Timothy Tello – a Forbes 30 Under 30 nominee, the former COO of Pocketful of Quarters, and the co-author of patent 11189131 “System and Method for Blockchain Tokens for Gaming” – 3thix believes first and foremost that “ Blockchain gaming should be invisible and provide value to players.”