Las Vegas, Nevada – Indri, India’s renowned single malt whiskey brand, has partnered with Virtualness, a leading blockchain and GenAI-powered authentication platform.
—
Each bottle of Indri’s Game of Thrones ‘House of The Dragon’ Exclusive Edition – House of Black and House of Green will contain a unique Non-Fungible Token (NFT) blockchain-enabled certificate.
This certificate, accessible via a QR code on the bottle, provides instant verification of origin and ownership. Customers can also share their certificates on social media, increasing engagement and demonstrating ownership of these coveted limited-edition bottles.
“This partnership is an example of Indri’s commitment to innovation and delivering exceptional experiences to our customers. By partnering with Virtualness, we are ensuring customers gain verifiability by claiming their certificate of ownership when purchasing a bottle of our Game of Thrones ‘House of The Dragon’ Exclusive Edition.”
Siddhartha Sharma, founder of Piccadily Distilleries
“This partnership marks an important milestone in the authentication of luxury goods,” said Kirthiga Reddy and Saurabh Doshi, co-founders of Virtualness. “By utilizing token-enabled blockchain technology, Indri is setting a new standard in the premium spirits industry worldwide, while fostering deeper connections within their community.”
This partnership sets a precedent for the spirits industry and demonstrates how blockchain can increase consumer trust and secure proprietary data. As blockchain adoption grows, Indri and Virtualness are paving the way for a more secure and reliable experience for whiskey lovers worldwide.
—
About virtuality
Virtualness is an authentication, engagement and monetization platform for credentials, prizes, events, physical goods and experiences, powered by generative AI and blockchain. Founded in 2022 by industry leaders Kirthiga Reddy and Saurabh Doshi, Virtualness enables brands to design, store on blockchain, add rewards and securely distribute verified badges in less than a minute. Trusted by leading brands and organizations worldwide, Virtualness brings generative AI and blockchain to the masses, ensuring tamper-resistant authentication and sustainability.
About Indri
Manufactured by Piccadily Distilleries, Indri-Trini is India’s first and most awarded triple cask single malt whisky. Launched in November 2021, it has quickly become the fastest growing single malt in the world, with more than 25 prestigious awards. Produced in Indri, Haryana, using premium 6-row Indian barley from Rajasthan, Indri-Trini is an epitome of Indian excellence and innovation. Indri symbolizes national pride, raises the status of Indian minds and leads a revolution in the industry. Piccadily Distilleries remains committed to pushing boundaries and delivering exceptional experiences to whiskey lovers around the world.