TL; DR
Full story
The power of money is incredible – especially for consumers.
Do you want people to start buying fair-trade, US-grown, plastic-packaging-free, organic coffee?
Make it at least $0.01 cheaper than any other coffee available at the grocery store and we guarantee you’ll be close to selling out.
And it seems this tactic is well understood by the big dogs who will soon be offering ETH ETFs.
Franklin Templeton became the first asset manager to disclose the management fees for its ETH ETF on Friday.
The result: just 0.19% per year, and they waive all fees on the first $10 billion they invest for the first six months after the fund goes live.
(We’d love to see it).
The ultra-low fee structure is almost exactly what happened with the Bitcoin spot ETFs that launched in January and resulted in a race to the bottom.
The interesting thing here is that the first company to raise its hand – Franklin Templeton – has started at such a slow pace that it will be hard to beat.
In theory, this should mean that once the ETH ETFs go live, eager investors will chase these low fees and snap up shares as quickly as possible.
That makes sense: who wouldn’t want to add another uncorrelated asset to their investment portfolio?
Bravo, Franklin Templeton, bravo.