Dog and cat video retailer The Pet Collective may not be a major Hollywood studio, but that doesn’t mean it can’t use NFTs and blockchain technology to connect with its most enthusiastic fans.
Following the lead of major Hollywood studios such as Disney and Universal Pictures, and major brands such as Nike and Gucci, the Pet Collective has collaborated with a blockchain company Theta Labs to create stronger connections with its fans.
With approximately five million subscribers on both YouTube and TikTok, the Pet Collective has built a following by posting fun pet videos for more than a decade. Now, with the help of Theta, the Pet Collective is offering unlimited NFTs to anyone who wants access to exclusive content.
While the campaign is unlikely to generate much revenue on its own, Pet Collective hopes the NFT drop will foster a stronger relationship with its superfans, paving the way for other economic opportunities beyond the platforms like YouTube and TikTok it’s for its content depends on. distribution.
‘Active content seekers’
“This initiative turns regular viewers into active content seekers, rather than simply stumbling upon it while scrolling through social media,” said Mitch Liu, CEO and co-founder of Theta Labs. “This strategy allows the Pet Collective to identify the true enthusiasts.”
Theta Labs consists of a team of former employees from Netflix, Samsung, Amazon and Vimeo. The company aims to become “the leading blockchain for media and entertainment.” It has raised more than $100 million, according to Crunchbase.