French cosmetics and skin care company NARS Cosmetics has announced that it’s getting ready to release another NFT collection in honor of National Orgasm Day on July 31.
Inspired by the colors and textures of the company’s “Orgasm” makeup shade, the new NFT collection will be available for auction as single-edition Ethereum digital artworks through the SuperRare platform, with SuperRare taking initial bids on the “Orgasm, Activated” pieces beginning July 25.
Inspired by the iconic hue
NARS Cosmetics commissioned five artists to create these extravagant digital artworks: Dr. Alex Box, Serwah Attafuah, Nina “Ninocence” Hawkins, Clara BacouAnd Damara Ingles. One hundred percent of the auction proceeds and royalties go to these creators.
“The rise of Web3 and digital collectibles has ushered in a new era of artistic creation and self-expression,” said Gabrielle Archambault, Executive Director of Global Digital Innovation and Media at NARS. “We’re excited to use our platform to empower the work of these next-generation creators.”
According to NARS, each piece will be accompanied by an Infinite Objects video frame showing the NFT, a lineup of select NARS “Orgasm” cosmetics, and a one-on-one consultation with a makeup artist from the brand.
Adding some augmented reality fun to the mix, each artist created their own AR filter that takes inspiration from their respective piece, which will be available July 31 via NARS’ Instagram account.
NARS Web3 History
NARS took its first steps in Web3 in August 2021, debuting its first NFT collection based on its iconic Orgasm makeup collection. The brand commissioned three artists: DJ and music producer Nina Kravisfashion designer Azede Jean-PierreAnd Sarah Shakeela collage and crystal artist – to create the pieces, which were then sold on the Truesy platform and released during World Orgasm Day on July 31 of the same year.
However, by Truesy’s appearance Twitter account, the NFT marketplace has been deactivated since the end of July 2021.
Most recently, in February 2023, NARS joined forces with Boss Beauties to release his Odentity NFT collection, which was also inspired by his “Orgasm” makeup color.