Wildbrain, the children’s content company and owner of Teletubbies has unveiled a digital fashion collection. Here’s everything you need to know.
TL;DR
- WildBrain has teamed up with House of Blueberry to launch a virtual fashion collection featuring the Teletubbies, only available in Second Life. The collection includes over 130 pieces, embracing inclusivity and self-acceptance for all ages.
- Ashley Hopkins, Chief Creative Officer at House of Blueberry, is excited about the collaboration. She further emphasizes the natural collaboration between the two brands’ sense of community and their advocacy of self-expression.
- Melissa Goodrich, Director of Brand Management at WildBrain, shares the excitement of taking the Teletubbies further into the metaverse. She highlights the playfulness of the franchise and the opportunities it offers in the fashion space. The collaboration with House of Blueberry allows users to express themselves in the largest digital fashion house.
Teletubbies x Blueberry: Introducing Virtual Fashion
Get ready for an exciting crossover as the Teletubbies enter the metaverse! WildBrain, the company behind the beloved Teletubbies, has teamed up with House of Blueberry to introduce a beautiful virtual fashion collection.
Exclusively available in the online world of Second Life, the Teletubbies’ digital clothing capsule consists of more than 130 garments inspired by their colorful magic. This collection aims to appeal to people of all ages, with a focus on self-acceptance and inclusiveness.
Ashley Hopkins, Chief Creative Officer at House of Blueberry, showed her enthusiasm for the collaboration. She explained that it was a pleasure to work on the fun and vibrant collection. She stated, “Both House of Blueberry and Teletubbies have a strong sense of community and advocate for self-expression, so it was a natural partnership.”
In addition, Melissa Goodrich, Director of Brand Management at WildBrain, also shared her enthusiasm. She stated, “We are so excited to partner with House of Blueberry to take the Teletubbies further into the metaverse! The playfulness of the franchise and its appeal to both kids and kids at heart has lent itself to licensing our partners to play in the fashion world.
She further added: “House of Blueberry is the largest digital fashion house that empowers users to express themselves; our colorful quartet is excited to join them and add some more Tubby wonder to the Metaverse.
Previously teamed up with Koi and Christian Cowan, the Teletubbies continue to mesmerize fashion fans with their remarkable output. Join the Tubby revolution in the metaverse and experience their extraordinary virtual fashion collection!