11:11 Paris Hilton media has unveiled an exciting metaverse experience with the highly anticipated launch of ‘Sliving’land (which is now her personal metaverse experience) within the Roblox platform. This move, backed by Hilton’s massive social media following of 70 million fans, aims to create an engaging entertainment center within the virtual world of Roblox. Hilton has embraced her nickname as the “queen of the metaverse.” Slivingland will embody this unique brand of excitement and style.
TL;DR:
- Slivingland launches in Roblox:
- Paris Hilton’s 11:11 Media metaverse debut.
- Diverse entertainment and brand engagement.
- Immersive avatars and events:
- Explore, collect and activities.
- Concerts and community for involvement.
- Metaverse innovation with Hilton:
- Gen Z, bridging brands and metaverse.
- Slivingland redefines interactions between brand and audience.
What is Paris Hilton’s Sliving Land Roblox experience all about?
Slivingland, a term coined by Hilton in 2019 that combines “slaying” and “living your best life,” offers a multi-faceted experience where fans can enjoy a wide variety of entertainment content. From new music releases and engaging podcasts to TV shows, movies and exciting brand collaborations, Slivingland serves as a platform for creative expression and brand activation. It appeals to Hilton’s devoted fanbase as well as the wider Gen Z demographic.
The launch of Slivingland is a pivotal moment for Hilton, demonstrating her ability to bridge the gap between the metaverse, Gen Z and strategic brand engagement. Cynthia Miller, 11:11 Media’s Director of Web3 and the metaverse, emphasized that the 20-person team has carefully designed Slivingland to be a fully immersive experience that embodies creativity, entertainment, and collaboration.
To celebrate the launch, Hilton will host a metaverse concert on August 25, showcasing her talents as a DJ and seamlessly merging the boundaries between the real world and the virtual world. The main gameplay loop in Slivingland is inspired by popular life simulation games like The Sims. Avatars can explore different areas, collect photos and enjoy different activities such as fashion and pet related activities. A mini rhythm game adds an engaging element to the experience, with top performers earning exclusive perks.
Slivingland Features: High Fashion on Roblox
An innovative feature is the integration of limited edition digital fashion items inspired by the iconic Y2K style. For an eight-week period starting in early August, users will have access to fashion items such as pink headphones, necklaces and the sparkly pink Sliving Suit. This brings even more of Hilton’s signature style to the metaverse.
Additionally, 11:11 Media co-developed Slivingland with Sawhorse Interactive, known for creating metaverse experiences for well-known figures such as Elton John, Karlie Kloss, Alo Yoga, and Tommy Hilfiger. Slivingland’s vision is to create a futuristic, imaginative and whimsical city that embodies the essence of Paris Hilton and the #sliving lifestyle.
As the metaverse continues to grow in meaning, Slivingland provides a great example. This is how entertainment, brand engagement and community building can come together seamlessly in a virtual world. Hilton’s proactive approach to exploring the metaverse demonstrates her visionary perspective. It also reflects her desire to engage with fans in innovative ways.
The launch of Slivingland marks yet another chapter in Hilton’s ongoing efforts to create memorable moments and redefine interactions between brand and audience. Some of the notable partners for Slivingland also include Hilton Hotels, Klarna, NBC, iHeart Media, and Taco Bell. This move highlights the platform’s strong appeal to brands looking to connect with an engaged and diverse audience.
In short, Slivingland is a metaverse experience that captures the spirit of Hilton. It resonates with Gen Z and provides a dynamic platform for brands to activate and engage. It’s an exciting glimpse into the evolving landscape of entertainment and brand promotion in virtual worlds.