The LG Metaverse Partnership with PIXELYNX and Oorbit is finally here, with plans to create immersive experiences for LG customers around the world. The initiative combines the musical expertise of Deadmau5’s PIXELYNX project with the infrastructure that Oorbit provides. In addition, NFTs will be interoperable. This allows LG customers to take their virtual identity into many digital worlds.
What is the LG Metaverse partnership with PIXELYNX?
The collaboration with PIXLYNX is the creative side of the deal, with co-founders Deadmau5 and Richie Hawtin performing virtual concerts for fans. These concerts will be internationally accessible to LG customers. PIXLYNX is powered by Animoca Brands, creator of The Sandbox. So fans can expect high-quality events time after time. Moreover, this marks an important development in the world of NFT Music.
Oorbit play a role in the partnership?
The Oorbit side of the partnership is also important. That is because Ear bit provides the technological glue that powers the virtual concerts. The platform is interoperable, meaning fans can take their NFTs from one world to another. This is an important tool for brands to reinvent their NFT reward strategy. For example, an Easter Egg in one world can serve as a concert ticket in another world. In addition, players can have one virtual identity that stays with them in the different worlds.
Immersive is the new normal?
The LG Metaverse partnership between PIXELYNX and Oorbit is an important step in Web3’s development towards mass adoption. As LG plans to push immersive content to its customer base, more consumers will interact with and own NFTs. Finally, in many ways this is a development to watch. It could be the sign of a whole new wave of Web3 netizens.