Axiant is launching with a process-oriented methodology based on a simple argument: most automation errors are not technology problems.
According to a widely cited report from industry analysts, 85 percent of AI and automation projects fail. The statistic is frequently quoted. What is less widely explored is why.
Lubbock, TEXAS, May 04, 2026 (GLOBE NEWSWIRE) — Axiant, a business process automation consultancy launching today, has been studying that question for years and the answer is consistent across industry, company size and technology platform. The automation is not the problem. The process below is.
Official logo for Axiant.
“Companies don’t fail because they move too fast,” said Jeff Woodham, Executive Vice President of Axiant. “They fail because they skipped the step that makes automation work.”
The pattern is visible across all sectors. A major confectionery manufacturer went live with a nine-figure ERP implementation two months before the most critical sales period of the year. The system worked. The process it was built on did not. The company was unable to route existing inventory to pending orders and missed more than $100 million in sales, according to widely reported industry news. A global fast-food chain ran a multi-year AI drive-thru ordering pilot at more than 100 locations before shutting it down in 2024, according to widely reported industry coverage, not because the technology malfunctioned, but because the error rate was operationally unacceptable at scale. Under deadline pressure, a major retailer manually entered product data for tens of thousands of SKUs into a new business system, with no validation layer and no process to ensure accuracy, according to a published post-mortem analysis of the case. Stores opened with empty shelves and never recovered.
In both cases the budget was sufficient. The technology was available. The process was not finished yet.
Axiant’s proprietary methodology, called Process First Automation (PFA), was developed to address exactly this gap. Before selecting a platform or engaging a vendor, Axiant performs a structured diagnostic that determines whether a process is ready to be automated, whether it needs to be redesigned first, or whether automation is the wrong decision altogether. The result is a documented operational baseline against which each implementation can be measured.
“The technology in most of these failures was not the problem,” Woodham said. “The problem was that no one had defined what the process was supposed to deliver before the technology was enabled. We start there. Every job, every time.”
The automation industry has largely built itself around platform selection and speed of implementation. Axiant is built around the question that precedes both.
For more information, visit axiant.co.
About Axiant
Axiant is a business process automation consultancy that helps organizations achieve sustainable operational transformation through its proprietary Process First Automation (PFA) methodology. PFA links every automation investment directly to measurable business results, so customers can develop automation strategies based on process clarity, diagnostic accuracy and demonstrable impact. Axiant serves organizations ready to move beyond reactive technology adoption and towards scalable automation. Start the process. Prove it with the outcome.
Press inquiries
Jeff Woodham
information [at] axiant.co
https://www.axisant.co
4521 98th St, Lubbock, TX 79424
