– Partnership underlines commitment to ethical standards, visibility in the AI era and growth of the collaborative industry
MUMBAI, India, June 8, 2026 /PRNewswire/ — Leading global press release distribution platform PR Newswire today announced its affiliate membership of the Public Relations Consultants Association of India (PRCAI), India’s premier communications body.
Through this partnership PR Newswire will participate in PRCAI’s industry forums, thought leadership platforms and industry discussions, while contributing to initiatives that strengthen professional standards and elevate best practices across the industry.
“The Indian communications industry is at a pivotal juncture, shaped by digital transformation with AI-driven visibility and evolving stakeholder expectations. Our partnership with PRCAI is a step towards achieving this and strengthening the network for faster and better results,” said Winston D’Souza, Business Head, PR Newswire India.
This partnership was also praised by Amit Yadav, Business Head, PR Newswire India. “Our affiliate membership with PRCAI reflects our commitment to supporting industry dialogue, enabling knowledge exchange and contributing to the professionalization of PR and corporate communications in India,” he said.
This partnership allows PR Newswire to:
- Become a practicing member of the Client-Consultancy Partnership Charter;
- Publish and present thought leadership content through PRCAI channels;
- Creating speaking and engagement opportunities at PRCAI flagship initiatives and in sector reports;
- Provide exclusive/subsidized access to training and learning programs, masterclasses and HR forums;
- Have a prominent presence on the PRCAI website and connect with its network of 180+ members.
Winston D’Souza and Amit Yadav jointly lead PR Newswire India and have been instrumental in market expansion and financial performance. Both have worked at PR Newswire for over 15 years and have played a key role in strengthening and growing the brand’s presence in India.
By decentralizing executive decisions and doubling down on leadership oversight, the co-leaders successfully scaled core businesses, unlocked innovative revenue streams and fostered a culture of high performance. Their shared direction has not only accelerated compound annual growth rates, but also solidified the company’s position as a resilient market leader in press release distribution.
About PR Newswire
PR Newswire is the industry’s leading press release distribution partner with an unparalleled global reach of more than 500,000 newsrooms, websites, direct feeds, journalists and influencers, and is available in more than 170 countries and 40 languages. From our innovative AI-powered PR Newswire Amplify ™ platform, award-winning Content Services offerings, integrated media newsroom and microsite products, Investor Relations suite of services, paid placement and social sharing tools, PR Newswire has a comprehensive Multichannel Amplification™ catalog of solutions to solve the modern challenges facing PR and communications teams. For more than 70 years, PR Newswire has been the destination of choice for brands worldwide to share their most important news stories.
For more information please visit http://www.prnewswire.com
About Cision
Cision is the global leader in consumer and media intelligence, engagement and communications solutions. We equip PR and corporate communications, marketing and social media professionals with the tools they need to excel in today’s data-driven world. Our deep expertise, exclusive data partnerships and award-winning products including CisionOne , Brand watch , Trajan And PR Newswire enable more than 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them.
About PRCAI
Founded in 2001, the Public Relations Consultants Association of India (PRCAI) is the country’s most credible and influential communications body. For over two decades, PRCAI has been working with its members to promote best practices, strengthen the profession and nurture a world-class PR and communications ecosystem in India and abroad. With 180 member firms and thousands of practitioners, PRCAI champions ethical standards, talent development, innovation and industry collaboration to build a globally competitive and future-proof communications ecosystem that meaningfully contributes to India’s business, cultural and nation-building agenda. For more information about PRCAI, visit http://www.prcai.org.
If you have any questions, please contact the team at CisionPR@cision.com
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