Michael Saylor’s latest message is blunt and direct: “Go for Bitcoin today – the money does not repair itself.” He insists on an idea he has been harping on for years: holding on Bitcoin is a conscious choice against the slow decline of fiat money – and his company’s actions support these words. Bitcoin is below the average purchase price of Saylor’s company, yet the purchases have continued.
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The enormous position of strategy
According to reports, Strategy now owns 714,644 BTC. The average cost of that inventory is $76,056 per coin. Recent documents show that another 1,142 BTC were purchased this month for approximately $78,815 each, a purchase that amounted to approximately $90 million.
At current trading levels close $68,000The position shows an estimated unrealized loss of nearly $6 billion, while the reported book value of holdings exceeds $54 billion after nearly six years of steady accumulation.
Go for bitcoin today. Money doesn’t fix itself.
— Michael Saylor (@saylor) February 13, 2026
Public companies would together own approximately 1.13 million BTC Strategy amounts to almost two-thirds of that total.
Reports indicate that nearly 200 public companies hold some Bitcoin, although the bulk of new purchases in January were concentrated in a very small group. One company leads the herd by a wide margin.
Buy with high conviction
Saylor’s message is not just rhetoric. Reports have indicated that Strategy is following a long-term plan that includes a seven-year roadmap disclosed in its Q4 2025 filings, with the goal of increasing Bitcoin per share by 2032 based on various return scenarios.
The company’s playbook is simple: buy on dips and avoid selling. The mantra is repeated: buy Bitcoin and don’t sell.
That attitude has consequences. Some see it as a show of commitment that could encourage other companies and major investors to do the same.
Others view the high concentration of corporate exposure as a source of market fragility; if the Strategy were to change course unexpectedly, prices could change quickly. Liquidity is important. That risk is underestimated if the emphasis is only on persuasion.
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Market impact and criticism
Reports say the company’s purchases have been so large that it dominated business additions in January, accounting for more than 90% of net new business Bitcoin purchases that month.
That level of dominance brings criticism. Questions have been raised about governance, balance sheet risk and what long-term holding means for shareholders expecting stable returns. Some critics argue that a company jumping into volatile assets creates a disconnect with traditional corporate responsibilities.
At the same time, proponents argue that Bitcoin’s patient ownership can protect against long-term currency erosion. This is the case Saylor makes: losses on paper are temporary if the statement is true, and time is an ally for those convinced of Bitcoin’s store of value.
Featured image from Unsplash, chart from TradingView