Prominent NFT Marketplace OpenSea announced on Tuesday that the mobile token trade and portfolio management app Rally (formerly floor) has taken over in an attempt to build ‘the Appy App app’.
As part of the acquisition, Rally co-founders Chris Maddern and Christine Hall-de Last will become the former COO at Robinhood Crypto member of the Executive Team of OpenSea, where Maddern plays the role of Chief Technology Officer and Hall who becomes the Staff Chef of OpenSea. Details of the deal were not announced.
OpenSea ordered a large part of the trade volume during the explosive NFT -trade storm of 2021 and 2022. While the demand for NFT has since been set, OpenSea is Perform a full transformation this yearUnveiling its OS2 platform complete with fungible token -trade and announcing support for an upcoming seaput that will come from the OpenSea Foundation.
OpenSea has taken @rally_xyz 🏁
Belts fixed. The future of NFT and token trade fits in your pocket. pic.twitter.com/9cmn8yv0yj
– OpenSea (@OPENSEA) July 8, 2025
‘Today, OpenSea has hundreds of thousands of active NFT traders with connected portfolios who rely on OpenSea as their portal to web3.‘Maddern told Decodeer. “During 2025 we will grow our relationship with these users to expand the types of activities they open on opening. “
Maddern added that token trade has been “by far our fastest growing activity”. With its latest acquisition, the Prime Platform seems to be further expanding with a certain focus on the mobile experience.
“From the ground, we have again presented mobile to create a product that tokens and NFTs brings together in a magical way-one only a house for crypto in chains on your phone,” Hall told Decodeer. ‘We expect that although our volume will grow faster on desktop, Mobile will greatly surpass the desktop for the growth of consumers. “
As part of his efforts to make an all-app for crypto users, Maddern emphasized some requirements that the company must tackle further than mobile, including making decentralized finances (Defi) and PERPS simple and accessible, together with embrace AI.
‘Users are looking for a single, simple place to be able to discover and to be able to discover with assets in chains, which will be that place, “said Maddern.” The future of Web3 will first be mobile because people deal with everything else in their digital life. “
Rally started as an NFT portfolio app, so that users could keep their NFT performance via a native mobile app. As a floor, the company raised $ 8 million in June 2022 And finally renamed itself in September 2024, because it had extended to more activities on chains such as Munthandel and Performance.
For the near future, Maddern said that users can use the Rally app as they would usually do, with a migration path to the re -conceived OpenSea mobile experience that will come later this year.
OpenSea first launched his Original mobile app in 2021 During the peak of the NFT trading Raziernij. The platform has again demanded the management in the market share of Ethereum NFT -Handels, and has recorded more than 50% in the last 3 months According to data from Tiexo. In recent years, OpenSea had lost market share to Buzzy Rivals such as Blur and Magic Eden.
In February, co-founder of OpenSea and CEO Devin Finzer said the sec would end her investigation In the market, which focused on the potential classification of NFTs as effects. That movement added to a String of cases examinations and lawsuits Since Donald Trump took office.