- Amazon pushed to adopt the Bitcoin treasury strategy to protect the company’s reserves from inflation risks.
- The proposal highlights Bitcoin’s outperformance against bonds, helping it gain traction as a business asset.
As Amazon prepares for its upcoming shareholder meeting in April 2025, the National Center for Public Policy Research (NCPPR), a Washington DC-based think tank that advocates for free markets, has shared a shareholder meeting proposal what they want to take into account.
The proposal suggests that Amazon should adopt Bitcoin [BTC] corporate treasury strategy, encouraging the tech giant to allocate some of its $88 billion in cash and short-term assets to BTC.
The move highlights the growing interest in integrating crypto into traditional financial strategies, especially as Bitcoin gains momentum as a corporate hedge against inflation.
The proposal from Amazon shareholders raised major concerns about the impact of inflation on Amazon’s significant cash reserves.
They criticized the consumer price index (CPI) as an inaccurate measure of inflation and argued that real inflation could be closer to 10%, double the 4.95% reported by the CPI.
Moreover, they also highlighted the erosion of purchasing power as a significant risk and proposed BTC as a solution.
Despite short-term volatility, Bitcoin, they claimed, has consistently outperformed traditional corporate bonds, making it a compelling hedge against currency depreciation.
Bitcoin Amazon Proposal Explained
Expressing their feelings through the proposal, the NCPPR noted:
“Amazon should – and may have a fiduciary duty – consider adding to its treasury assets that appreciate more in value than bonds, even if those assets are more volatile in the short term.”
They added:
“As of December 6, 2024, the price of Bitcoin rose 131% year-over-year, outperforming corporate bonds by an average of 126%. Over the past five years, the price of Bitcoin has risen by 1,246%, outperforming corporate bonds by an average of 1,242%.”
Therefore, the proposal reflects a broader shift among companies toward adopting Bitcoin as a treasury reserve, a trend further highlighted by podcaster Tim Kotzman.
Other institutions are looking at Bitcoin
That said, by drawing comparisons to industry leaders like MicroStrategy, MARA, and Tesla, the NCPPR underscored Bitcoin’s growing appeal.
For example, MicroStrategy has amassed over 402,000 BTC, worth over $40 billion, cementing its role as a pioneer in Bitcoin adoption.
Similarly, MARA (formerly Marathon Digital) completed a $1 billion convertible bond offering at 0% interest in late 2024, using the proceeds to acquire 6,474 BTC for its corporate reserves.
Hence, the price of Bitcoin previously briefly exceeded $100,000 settle At $98,546.48 – down 0.60% in the past day – its significance as a strategic asset in the business world continues to gain momentum.