The headlines are abuzz with World Cup action – and Upland comes into play by launching a VR metaverse space for the Qatar 2022 FIFA World Cup. Not only that – Upland and FIFA have also entered into a multi-year partnership that allows football fans to collect, trade and own digital FIFA collectibles. So, what is FIFA VR’s metaverse space?
About the Upland World Cup experience
Through this partnership, Upland will create a gamified experience available to over 3 million registered users. To clarify, for FIFA World Cup Qatar 2022, Upland will be launching a VR Metaverse replica of Qatar’s Lusail Stadium. In addition to the metaverse stadium, there will also be FIFA shops, villages and showrooms. In addition, fans can visit these areas virtually!
Additionally, the Upland World Cup experience also includes a limited edition mystery bundle collectible game with multiple rarity levels. These consist of country specific boots, shirts, decals, logos, mascots and whatever. Through this collection, fans can represent their favorite team in both real life and the metaverse.
Upland co-founder and co-CEO Dirk Lueth commented: “No other world competition unites countries and people worldwide as well as the FIFA World Cup. We are excited to create a multi-touch web3 experience showcasing fun, innovation, entrepreneurship and community as the first of many opportunities in the future of FIFA World Cups where fans can now collect a real moment in history , own and share.”
What is Highland?
The metaverse platform Highland is best known for letting its users rebuild the real world into the metaverse. Players can both buy and sell virtual properties mapped to real addresses in prime locations around the world. The Upland World Cup experience isn’t the metaverse’s first time in the soccer space. In June 2022, FC Porto became the first football club to join the Upland metaverse.