Facebook paid its creators almost $3 billion in 2025 – a 35% increase from the previous year. Now some of those Meta creators will get paid in crypto.
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Meta: a second attempt at digital payments
Meta has started rolling out USDC stablecoin payouts to select creators in the Philippines and Colombia, marking the company’s return to digital currency after a failed attempt years ago.
Creators who sign up can link a third-party crypto wallet to Facebook’s payout platform and receive funds directly on the Solana or Polygon blockchains.
The rollout is now live, although for now it’s limited to eligible creators in those two countries.
Polygoon confirmed the launch on Wednesday, adding that an expansion to more than 160 markets is expected soon.
“This is how creators’ lives are improved,” the blockchain network said, pointing to faster settlement times and access to dollar-denominated assets as key benefits for users outside the US.
USDC, the stablecoin issued by Circle, is the second largest stablecoin by market value.
Data from DeFiLlama estimates its market cap at more than $77 billion as of Thursday. Tether’s USDT still leads the market at just over $189 billion.
The future of marketplace trading lies on Polygon.@Meta launched stablecoin payouts for creators on the Polygon Chain.
Living in Colombia and the Philippines, where more than 160 markets arrive, users now get faster settlement with USDC while gaining access to dollar-denominated assets. pic.twitter.com/hjodzNpuyU
— Polygon | POL (@0xPolygoon) April 29, 2026
One catch: Meta doesn’t convert USDC to local currency. Creators who want cash will have to use a third-party exchange themselves. The company also reserves the right to pay via alternative methods if technical issues arise.
Large-scale, careful rollout
The group of creators affected by this change is broad. Meta’s platforms – Facebook and Instagram – host influencers, teachers and entertainers who make money from content posted on the apps.
According to company factslast year alone, that group of creators received almost $3 billion from Facebook.
Stablecoins are gaining ground in the financial sector. Reports show that banks and financial institutions in Europe are actively choosing infrastructure partners to support stablecoin adoption, a sign that corporate interest in the technology has gone well beyond cryptocurrency circles.
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The spirit of Diem
Meta’s history with stablecoins is complicated. The company first entered the space in 2019 under the name Libra, which was later renamed Diem.
The project faced a wall of regulatory resistance from central banks and lawmakers who raised concerns about financial stability, privacy and consumer protection.
In January 2022, the project recognized that it could not move forward and sold its assets to Silvergate Capital Corporation.
This time Meta is not building its own stablecoin. By using USDC – an already regulated, widely accepted digital dollar – the company avoids much of the friction that brought down Diem.
Featured image from MetaAI, chart from TradingView