TL;DR
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Lacoste’s recently launched virtual store has exclusive perks for Ethereum NFT holders.
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The 3D virtual store has a ‘VIP area’ of sorts, that is only accessible to holders of the brand’s ‘UNDW3’ NFTs, where folks can purchase the exclusive UNDW3 apparel collection.
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That (☝️ right there) is value capture in action! As outlined here.
Full Story
If there’re three things we love, it’s:
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A good call-back
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An opportunity to prove a point
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Sandy B’s performance in the 2000 box office hit Miss Congeniality
In this article, we get to put the first two on display!
The call-back:
“[In order to attract wealthy crypto holders] A bunch of luxury brands all of a sudden started accepting crypto payments in-store”
– Us, in our previous article.
The opportunity to prove a point:
Lacoste’s recently launched virtual store has exclusive perks for Ethereum NFT holders.
The 3D virtual store has a ‘VIP area’ of sorts, that is only accessible to holders of the brand’s ‘UNDW3’ NFTs, where folks can browse/purchase the exclusive UNDW3 apparel collection.
That (☝️ right there) is value capture in action!
We love to see it.