The creators of Fortnite, Epic Games and Lego team up once again to present a vision for a fun metaverse. Here’s everything you need to know.
TL;DR
- Lego and Epic Games team up to revive the metaverse conversation at Cannes Lions Festival. Together they discussed a shared vision for an engaging experience.
- They aim to merge the digital and real worlds and give Lego fans new ways to build and create.
- The partnership emphasizes an appeal to a younger audience and their commitment to user safety. Together they will work to create reverse standards for accessibility, fairness and creativity.
Epic Games and Lego join forces
Lego and Epic games joined forces at the Cannes Lions Festival to discuss their shared vision of the metaverse and propose standards for an engaging experience. The reverse conversation has been quiet this year, but Lego and Epic Games are looking to reignite the excitement.
In addition, Lego’s chief marketing officer, Julia Goldin, and Epic Games’ president, Adam Sussman, highlighted the possibilities of the metaverse and teased gaming experiences that merge the digital and real worlds. While specific products have not been revealed, Lego fans can look forward to new and exciting ways to build and create.
The collaboration between Lego and Epic Games is important because of their appeal to younger audiences and successful digital experiences. With over 70 million Fortnite players and Lego’s impressive sales growth, their partnership has turned heads. Significantly, to ensure user safety, both brands plan to collaborate with others in the industry to create safety standards for the metaverse. They are committed to cross-device accessibility, interoperability, fairness, transparency, and a focus on community creativity.
Lego has already used Epic’s Unreal Engine to design packaging, marketing materials and content series. By using Unreal Engine tools, Lego can create digital twins from their building pieces. This is how designers and communities can create amazing digital experiences. Finally, Lego and Epic Games are bringing the metaverse conversation back to life, talking about their shared vision and working on standards that will shape a vibrant and safe metaverse experience.