Y/Project, the avant-garde Parisian label led by Glenn Martens, is making waves in sustainable fashion with a groundbreaking partnership. Together with Arianee and Maison Neyret, they introduce a revolutionary concept: blockchain-based Digital Product Passports (DPP) for denim items within the Y/Project Evergreen collection.
—
This collaboration marks an important milestone at the intersection of fashion and technology and heralds an era of transparency and sustainability. Launched in 2020, Y/Project’s Evergreen collection is a pioneer in ethical production and sustainable practices, redefining wardrobe essentials with timeless pieces designed for versatility.
With the introduction of digital product passports, powered by Arianee’s advanced technology and Maison Neyret’s expertise, customers will gain unprecedented transparency into the journey of their garments. This move is in line with impending regulations and underlines Y/Project’s commitment to circularity, providing customers with knowledge through wholesale and second-hand channels.
The Evergreen collection from Y/Project
Pascal Conte-Jodra, CEO of Y/Project, emphasizes the brand’s commitment to sustainability, stating: “Pushing the boundaries of fashion must go hand in hand with the pursuit of sustainability.”
“Digital Product Passports, in partnership with Arianee and Maison Neyret, offer us a fantastic opportunity to bring a new dimension to the circular economy in fashion.”
Pascal Conte-Jodra, CEO of Y/Project
The partnership seamlessly integrates digital features into the Evergreen collection, allowing customers to access their Digital Product Passport with just two clicks. This passwordless, self-managed process, coupled with a unique 2FA identification code, guarantees authenticity and ownership. Customers also gain access to a tamper-proof product lifecycle view, comprehensive transparency and personalized messaging from the brand.
Authenticity and Ownership: Proof of genuine Y/PROJECT items and unique ownership.
Product history: a tamper-proof overview of the product life cycle.
Transparency: extensive information, from the purchase of raw materials to the final product.
Ownership transfer: Facilitating resale in a circular economy.
Ownership-based messaging: personalized invitations, offers, and branded information.
Benoit NEYRET, CEO of Maison Neyret, emphasizes: “The implementation of circular economy solutions must be carried out by an experienced industrial company capable of supporting the brand from the idea to its concrete implementation, both digitally and physically . We are happy to play this role with Arianee for Y/PROJECT and contribute to building the fashion of tomorrow.”
The Evergreen collection from Y/Project
Since its inception, Y/Project’s Evergreen collection has prioritized traceability and environmental awareness. This collaboration with Arianee and Maison Neyret takes the brand to new heights and strengthens its position as a pioneer in sustainable fashion. With a commitment to unlocking ROI while embracing the opportunities of circular fashion, Y/Project is shaping a more sustainable future for the industry.
—
About Ariane
Founded in 2018, Arianee leverages the power of digital product passports and transforms them into rich proprietary data to foster deeper relationships and embrace new circular business models. Arianee’s products help redefine the relationship brands have with their customers by transforming every product and act of engagement into a dedicated touchpoint, delivering meaningful and personalized brand experiences. products are new tools to generate direct ROI for brands and increase ownership for customers.
Arianee counts major brands as clients, including Richemont Group, L’Oréal Group, Breitling, Paris Fashion Week, Moncler, Panerai, Mugler, Lacoste & Y/Project. www.arianee.com
About Maison Neyret
Founded in 1823, Maison Neyret is a French manufacturer serving fashion and luxury brands. Maison Neyret supplies labels, decorations and ribbons and is a pioneer in the field of eco-design and traceability.
Supported by 3 sister companies (Neyret, Seram, Sansara), Maison Neyret produces in 8 countries with 1200 employees. The digital subsidiary Sansara has developed a DPP-compatible product cloud that communicates naturally with Neyret and Seram’s weaving, printing and engraving production machine.
The global traceability solutions offered by Maison Neyret are:
a seamless integration into the brand’s existing supply chain
various connected media designs and technologies to respect the style of the products – a controlled and secure scalable data management
interoperable and scalable application solutions
project management support from a team of business experts