TL; DR
Full story
What does the metaverse smell like? No idea, but for $201you can find out…
We know, we know – “A metaverse scented perfume”? It sounds ridiculous.
And it absolutely is.
But it’s also FREAKIN’ COOL – and here’s why:
The perfume is created by a decentralized autonomous organization (DAO), launched by Rook Perfumes.
Rook sold a number of NFTs → which gave holders access to the DAO community → the money raised from the NFT sales went towards educating the community on how to develop a perfume…
From there, DAO members constructed a custom fragrance, voting on the formula, packaging, design – everything it takes to bring it to market.
And now: “They co-own the fragrance, every part of it,” said Rook Perfumes founder Nadeem Crowe.
(The perfume is even present stuffed in a department store in London).
Here’s our takeaway:
We see this as “the online course, in its final form.”
Buy an NFT → get access to education → implement what you learned by developing a product → bring it to market and reap the financial rewards (forever).
Helluva concept!