Draper Associates-backed CUDIS has partnered with UCLA Athletics for a year to promote Smart Web3 Rings to students and athletes.
Web3 wellness company CUDIS has announced a one-year partnership with UCLA Athletics, a California collegiate sports program, to promote its AI-powered smart rings. According to a Thursday press release shared with crypto.news, the partnership will include campus activations, with CUDIS showcasing its rings to UCLA students and sports fans.
In addition, CUDIS plans to sign name, image and likeness agreements with student-athletes from several UCLA teams, including men’s and women’s tennis, golf, basketball, women’s gymnastics and football, the news release said.
“This initiative is designed to spark conversations about healthy lifestyles, performance tracking and data ownership, while allowing student-athletes to leverage their image and share the product on their platforms.”
KUDIS
Under the partnership agreement, CUDIS will also engage with UCLA fans through interactive campaigns, including lucky draws at sporting events, allowing CUDIS to leverage the UCLA Athletics brand to connect its smart rings to the university’s athletics culture.
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One blockchain ring to rule them all
CUDIS CEO Edison Chen says the partnership “has special meaning for us as we give back to the community that helped launch our vision,” adding that “UCLA is where our journey began.”
The company’s smart ring uses blockchain technology to monitor various health data, including heart rate, sleep, stress and calories burned. Built on the Solana (SOL) network, the ring gives users full ownership of their health data and offers personalized wellness advice through an AI coach. The wearable also features a dynamic reward system that encourages users to make healthy choices by earning passive rewards for positive actions.
In September, CUDIS raised $5 million in a funding round led by Draper Associates, with additional investment from Skybridge, Penrose, SNZ, Mozaik, NGC, Foresight Ventures, OGBC, Monke Ventures and DraperDragon.
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