The Tourism Authority of Thailand (TAT) and Freedom World, a Web3 community platform, are forging a new partnership to reimagine travel with cutting-edge technology, reports said Finbold on Thursday, November 7.
The partnership is built on the Fuse Network (FUSE) blockchain and is expected to promote Thailand as a technology-focused travel destination and exemplify government-approved blockchain initiatives.
Explore Thailand with the Freedom World app
Tourists in Thailand can join the ‘Discover Thailand’ community within the Freedom World app to earn rewards, stay informed about relevant developments in the country and connect with other travelers.
App features such as instant notifications, social engagement tools, interactive maps, loyalty programs and gamified experiences are all powered by Fuse’s blockchain.
One of the notable features is Scape gamea metaverse title that combines real-world exploration with digital rewards and allows users to complete missions to earn Freedom Shards, digital credits that can be exchanged for real-world rewards such as discounts and rewards at local branches.
The Alpha version of Scape game is scheduled for release on November 9,
Another highlight is the Social Rating system, which recognizes user contributions within communities to encourage participation.
An opportunity for governments to leverage blockchain technology
Mark Smargon, CEO of Fuse, characterized the partnership as an opportunity for a government-backed project to leverage blockchain:
“It’s great to see government organizations using blockchain to find practical solutions to specific challenges. Freedom’s partnership with the Thai Tourism Authority will boost local businesses, which will be able to generate additional revenue, while demonstrating the benefits of web3 systems in providing transparency and deep insights into consumer behavior. It also demonstrates one of the key use cases for Fuse, where organizations can run loyalty programs that incentivize and reward specific actions.”
Kevin Heng, Chief Strategy Officer and co-founder of the Freedom Ecosystem, further said:
“Freedom is about expanding our collaborative ecosystem where it is mutually beneficial, as evidenced by the Fuse chain and the Freedom World app. This partnership underlines our commitment to delivering web3 solutions where they are needed most, creating sustainable and long-lasting impact in the microeconomy. Freedom is an ideal real-world use case of the Fuse chain, demonstrating how blockchain technology can be seamlessly integrated to enhance travel experiences and support local communities.”
Initially, the initiative will focus on popular destinations such as Koh Samui, Koh Phangan and Koh Tao, but there are plans to expand to the whole of Thailand.